Focus groups conducted after the US presidential debate revealed a surprising insight: Kamala Harris, vice president and Democratic candidate for the White House, is considered more statesmanlike and presidential than Donald Trump, former president and Republican candidate.
Node WW Clifford Young, president of Ipsos in the United States, focus group participants, including undecided voters who tend to support Trump, expressed that Harris demonstrates characteristics more aligned with the profile of a head of state.
Impact on undecided voters
Young noted that Harris’ behavior during and after the debate is creating a significant contrast with Trump’s idiosyncratic style, which “certainly does not come across as statesmanlike.” This perception is prompting many undecided voters to reconsider their choices.
Focus groups were conducted in key states in the Midwest, including Wisconsin and Michigan, known as swing states because of their importance in presidential elections. Participants were also included in Illinois, which, while not a swing state, has a similar demographic profile.
This revelation could have significant implications for the 2024 presidential race, especially considering the importance of undecided voters in states that traditionally determine the outcome of US elections.
This content was originally published in Expert: Kamala is more of a statesman than Trump, say focus groups on the CNN Brasil website.
Source: CNN Brasil
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