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Fashion Week Milan: the beauty trends to copy, from wet hair, to no make-up make-up and the side parting

It's time to take stock of beauty trends. It's time to Fashion Week to Milan dedicated to collections for next Autumn-winter and we were backstage, where the beauty that accompanies the clothes takes shape. During the first day they paraded in all corners of the city, Fendi, Alberta Ferretti, N°21, Roberto Cavalli, Etro, Diesel…and we can already start talking about trends with some exceptions that don't need categories. Like the look-story of Antonio Marras who paid homage to the medieval figure of Eleonora D'Arborea. In true Marras style, he not only presents clothes on the catwalk, but brings to the stage real narratives that go in depth, stimulating reflections and changes. Instead of make-up, some models had writings on their faces taken from the Carta de Logu, the legal text in Sardinian which remained in force until 1827 in the kingdom of Arborea. In particular, Marras chose to bring back the rules on shotgun marriage which, in a completely avant-garde way, already protected the full rights of women at the time. It's true, it's a gimmick Fashion Week in Milanbut reminds us that skin speaks.

A model walks the runway at the Antonio Marras collection show during the Milan Fashion Week Womenswear Autumn/Winter 2024-2025 on February 21, 2024 in Milan. (Photo by Marco BERTORELLO / AFP) (Photo by MARCO BERTORELLO/AFP via Getty Images)


Hair with side parting

There is a great return of composed, clean, disciplined heads, a symbol of sophisticated elegance. On the catwalk at Fendi, her hair was gathered in two low chignons with a deep side parting in a perfect balance between sobriety and freshness.

Natural hair, yes again

There is no fashion week in which you don't see soft hair, with more or less defined waves. A mood that united us during the first day Onitsuka Tiger, Alberta Ferretti and N°21, which has actually recovered the already seen Hanover hair on some models. «We enhanced the models' natural hair, with a styling that had a day-after effect but was not excessively grungy, but rather sexy, lighter and more playful», explained Anthony Turner, who took care of the hairstyling for N°21 together with the Toni&Guy team. «To prepare the hair we vaporized Beach Waves by L'Oréal Professionnel Tecniart and worked them with our hands. We wanted a matte effect and a very imperfect feeling, which is why we deliberately left the hair inside the coats, with slightly crooked lines and fluttering tufts on the face.”

Shine&wet effect hair

From Roberto Cavalli at Etro passing through Dieselas well as from Max Mara which opened the second day of Milan Fashion Week, wet hair was taken to its maximum level for an effect, let's say very summery, like just coming out of the water.

«We recreated an effect wet summery evening look recalling the atmosphere of a warm summer evening”, said Damien Bissinot, lead hairstylist for the Roberto Cavalli by Fausto Puglisi show together with the ghd team. Daniel wore all his hair back and created flat waves along the lengths with the new ghd Chronos. «It is a flat wave that is created by passing the styler by moving the wrist left and right with rapid movements. To emphasize the shiny look of wet hair, we vaporized the spray Shiny Ever After as the last step.”

Fashion Week Milan the beauty trends to copy from wet hair to no makeup makeup and the side parting
Matteo Valle

To characterize the wet effect brought to the catwalk by Etrothe presence of baby hair sculpted on the forehead both for loose hair and for those gathered in long braids, while from Max Mara a retro side wave took center stage. «Cleanliness, elegance and refinement in the lines characterize the hair looks of the show. The parting is on the left for all the models, the hair is wet with gel, while at the back the hair is gathered in a weave of three torchons, optically continuing the sinuosity of the neck”, explained Odile Gilbert who took care of Max Mara's hairstyling together with the Wella Professionals team led by Andrea Gennaro.

The make-up trends seen so far

Color and nude coexist in these first hours of Fashion Week. If at Etro the velvety burgundy lips defined by a lighter pencil were the protagonists alternating with an acid green eyeliner on the eyes, at Max Mara, Diane Kendal, key make-up artist of the show, gave the skin a plumped effect, using a simple lip balm on the eyelids and lips inspired by the Bella Epoque, but with a modern touch, like that of the French writer Colette. From N°21 the timeless no make-up make-up created by Karim Rahman, make-up artist Kiko Milano, reminds us that nude makeup enhances everyone's beauty.



Pietro D'Aprano/Getty Images

Source: Vanity Fair

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