Every gesture, even the smallest, counts. Our land is suffering and preserving and protecting it is our duty. A commitment that Gianni Chiarini he wanted to make his declining Marcella, the iconic bag that is first of all a symbol of inclusiveness and expression of style and Italian spirit, in an eco-sustainable capsule collection based on the idea of circular production.
That’s how it came to life Marcella Canabic, a limited edition in recycled and metal-free materials proposed in four versions, which combine natural shades with bands in nuances ranging from classic black to warm shades like custard or super cool like matcha green.
To further enrich this special capsule, a maxi pouch, also made in a green spirit, and offered in six interesting color variations ranging from custard to navy, passing through secoya brown.
The project was created to raise awareness of a greener and more conscious lifestyle, in the wake of the production phases of the bag. The brand has in fact entrusted itself to a metal-free tannery, which follows a virtuous and eco-friendly production chain, and has married the use of a natural material such as hemp and recycled and certified polyester, with the desire to be a promoter of an investment in the environment.
The TV presenter gives the face of this special capsule collection with a green and refined soul Filippa Lagerbäck, strong supporter of a more eco-friendly lifestyle, who commented on the important partnership as follows: “Fashion that evolves in full respect and harmony with nature is the fashion I want to represent, I am proud to be part of this ambitious and beautiful project, to be a Marcella-club woman, attentive to the environment without sacrificing style! “
The capsule will be available online from the beginning of April, at Gianni Chiarini’s two flagship stores, in the main Department Stores and in selected multi-brand boutiques.