Hailey and Justin Bieber, the couple who rebelled against matchy-matchy make amends

Coordinated in life, coordinated in style? Absolutely negative for Hailey and Justin Bieber, at least so far. Well, what an affront to the twinning diktat in the aesthetically flawless realm of celebrity couples! But if she likes heels spiked and to him the Vans what’s wrong? Absolutely nothing, of course.

However, it is natural that not seeing them show off symbiotic looks with a picturesque composition to crown their love, as is the good custom among the rest of their “colleagues”, would cause quite a stir. Perhaps a little too much for their tastes. In fact, after the latest heated controversies, it looks like they’re backtracking.

These days the couple participated in the US Open Tennis Championships 2023 in New York City in outfits, to our surprise, very matched. Both are wearing oversized black leather jackets: Justin pairing it with a white tank top and jeans, complete with a baseball cap polka dots and pink Loewe sunglasses, while Hailey opts for a mini dress white, which takes up his tank top.

A put of a couple who apologizes to the court of the vips. In particular, the Biebers are likely trying to make amends for the their latest outrageous mismatch at the Rhode x Krispie Kreme eventfor the launch of Hailey’s Strawberry Glazed Lip Care.

Occasion in which their contrasting outfits have exceeded every imaginable limit for the web audience, unleashing a storm of criticism especially against the negligence of the 29-year-old singer. If she looks perfectly themed in a total red super glam, composed of Ermanno Scervino dress, Maison Ernest mules, Ferragamo bag, and even matching strawberry-shaped earrings; he, in defiance of formalities, wears a decidedly more overalls casual That chic, pink Barbie hat, socks and Yellow Crocs of the collab with his brand drew house. Ready for the sofa at home, or a trip to the convenience store to retrieve the eggs.

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The icing on the cake of what looked like a real insurrection against the matchy-matchy of couple. So much so that he became the spokesperson for the phenomenon «Overdressed GF, Underdressed BF». I am endless occasions in which the outfits of the spouses Bieber do not speak at all, drastically antithetical to each other. But the marked leitmotif is (was?) always one. On the one hand, we find her all dressed up and always ready for the party, ranging from little dresses glam, slip dresses, diva furs, stiletto heels or, at most, very chic moccasins. On the other, there’s him forever street moodtending to grungein cargo pants, overalls or jeans, strictly baggy, combined with maxi hooded sweatshirts or vintage-style cardigans, sneakers or slippers, and the ever-present cap. Quite an eyesore, but after all, isn’t it “opposites attract”?

However, their highly dissonant style clashes with the now highly esteemed decennial tradition of matchy-matchy among couples in the entertainment world. A sort of unspoken dictate, as a romantic demonstrative of complicity, harmony, belonging through clothes. And at the same time as a very efficient branding strategy to get more visibility, for two.

We cannot fail to mention exemplary couples such as David and Victoria Beckham, who have been taking care of their perfectly matched public image for more than twenty years, whether it is on the red carpet or in “private” life. The shot of Britney Spears and Justin Timberlake remains iconic in total denim coordinated at the 2001 American Music Awards. Un ensembles which surely has taught Beyoncé & Jay-Z, Rihanna & A$AP Rocky. Or just think of characters like Brad Pitt and Kayne West, known to leave the house only if matching with their better half, whoever it is.

After all though, if you look closely, even in the Hailey and Justin Bieber boycott operation there is a fine line of fashion-complicity: if she lowers the bar by replacing the cocktail dress with blazer and jeans, he goes straight out in slippers.

But now it seems that the two outlaws have entered a phase of remission. Have they stopped caring or has the reverse marketing strategy destabilized spirits more than expected? Anyway, there was something subversive about their relentless opposition to honorable conjugal traditionpioneering, extremely shocking. And for sure soon we will find out if this uprising mismatch can be said to be officially over. Or the truce is only temporary.