Hair damaged by bleaching: the remedies

It happens to everyone to want to completely change the color of their hair, perhaps going from a coffee shade to a bright blonde. You see Khloé Kardashian, among the most chameleonic of the star system and, like her, Kylie Jenner, Lucy Hale O Billie Eilish, – among the last to be switched to frosty foliage.

And they are not the only ones. Even Kate Mara who recently sported a platinum blonde, abandoning the warm brown, to focus on a 90s bob a la Gwyneth Paltrow.

This desire for change in the salon is met with the discoloration, a very popular lightening service, through which “the hair melanin is destroyed through an oxidation process “he explains Marina Marcuccetti, owner of the Cotril Salons in Forte dei Marmi.

A treatment that guarantees the desired results, that is a hair completely renewed in color.

All nice, were it not for the back of the coin. An abuse of bleaching, in fact, in the long run can compromise the health and appearance of the hair which, after repeated sessions, can appear dull and exhausted, as well as, in the most serious cases, even break. This is why it is necessary to rely on expert hands and avoid do-it-yourself, and intervene with conditioning and moisturizing products in order to nourish the fiber from the inside. We took stock with Marina Marcuccetti,

BLEACHING: HOW IT WORKS
«Bleaching is certainly one of the most requested services in salons. It is a lightening process that takes place by destroying the hair melanin through an oxidation process. This, of course, changes according to the type of hair and how many tones we want to lighten by working with the various volumes. The bleaching agent comes into contact with the hair, opens the cuticles and penetrates into the cortex where the pigments are. During bleaching, the hair becomes lighter and lighter: from black to red to light blond and platinum. “

EXCEEDING WITH BLEACHING: DAMAGES AND REMEDIES
«When you exceed with the bleaching you bring the hair to one excessive sensitization of the skin resulting in a feeling of dryness in the part of the lengths and, in the most serious cases, it can go as far as breaking the lock. The damage of the discoloration is permanent, so it is always advisable to rely on the hairdresser and not do DIY bleaching. Another very important thing, before proceeding with the bleaching, it is important to make a careful diagnosis of the hair and use protective conditioning inside the bleach. Cotril, for example, gave birth to a new one conditioning bleaching concept to hydrate and polish the hair preserving its structure and preventing the breakage of the fibers with K-Plex Gold which protects and rebuilds the sulphide bridges from any damage caused during chemical treatments. The result is guaranteed on any type of hair, even on very damaged and brittle ones. “