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Holidays in Forte dei Marmi, 10 brands for relaxed shopping with a taste of the sea

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Even Susanna Agnelli, in 1975, dedicated her book to this destination We dressed in the sailor’s style, the autobiographical work in which he recounts his childhood and the summers spent in Forte dei Marmi, where he spent time on the beach or in trendy clubs to the sound of loose dresses and cashmere sweaters. Fashion that has adapted to current trends over time, as it often demonstrates Chiara Ferragni, who spends his weekends with his family in Forte dei Marmi. The influencer teaches us that, to look like a local in Versilia, just combine a pair of shorts with a white shirt, left open over the swimsuit, and a pair of practical slippers to whiz from the beach to home by bicycle, on the famous slopes. cycle paths that connect Forte to Pietrasanta and neighboring villages.

Forte dei Marmi, during the pandemic, has also become a meeting point for novice surfers. Of course, the Versilia sea will not boast waves of the caliber of Portugal and California but its gentle current, near the Pontile, is a great start for those who want to become familiar with the surfboard. And those who practice this sport love to wear relaxed looks, combining hyper-colored necklaces, trikinis and denim shorts with the classic Forte must-haves, such as wide dresses up to hairy slippers and impalpable cashmere sweaters (to buy now already thinking about ‘Autumn).

So why not replicate this style in the city, once you return from the relaxing weekend? In fact, getting lost in the streets of Forte dei Marmi, or among the market stalls on Wednesday and Sunday, will make you want to dress local and go home with a silk cotton kimono, a pair of handmade slippers or a bag. for the sea in Versilian style.


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Among the unmissable events of this weekend at the Forte dei Marmi Market, in Piazza Guglielmo Marconi – marked on the agenda for Sunday 10 July – is the Shaft Jeans van, the denim brand born in the late sixties that, during the day, will sell its archival pieces from the last 20 years in a fire-red vintage Volskwagen. From the iconic flared trousers to the flare and boyfriend models, also characterized by animal prints, handmade embroidery and flashes of eccentricity, the brand aims to create an experience that praises the circular economy, right in the most loved market from the Italians.

The Shaft Jeans van, present at the Forte dei Marmi market, in Piazza Guglielmo Marconi, Sunday 10 July from 8 to 14.30.

And while it’s true that a great way to get to know a place well is to go to local boutiquesthese suggestions of ours will turn you into real local in Forte dei Marmi. Now you just have to discover the ten brands made and sold exclusively in the town’s boutiques, which we tell you about in the gallery below.

Other stories of Vanity Fair that may interest you:

– Holidays in Ibiza, 10 brands for hippie-chic shopping

– Holidays in Capri, 10 brands for glamorous shopping

The sweet lifeon the beach with all the style of the carefree 60s

Source: Vanity Fair

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