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The time of summer holidays has officially begun. Many of you will surely have already booked a week, or more, in the favorite destination – or are in the imminent intentions to do so – to escape from the city heat and to unplug from work and daily routine. We suggest the most popular locations, those also famous for the style and glamor of the travel souvenirs that you can take home with you.
After Capri And Ibiza it’s the turn of Forte dei Marmi, the destination of the Italian jet set par excellence, brought to the fore in the 1980s by the film Taste of sea starring Jerry Calà and Christian De Sica.
But the flagship town of Versilia is not only synonymous with fun and lightheartedness, made internationally attractive also thanks to the famous La Capannina nightclub. Famous for its immense beaches, with huts large enough to accommodate large and comfortable loungers for relaxation, Forte dei Marmi is synonymous with relaxed and chic stylein pure spirit Sweet life.
Even Susanna Agnelli, in 1975, dedicated her book to this destination We dressed in the sailor’s style, the autobiographical work in which he recounts his childhood and the summers spent in Forte dei Marmi, where he spent time on the beach or in trendy clubs to the sound of loose dresses and cashmere sweaters. Fashion that has adapted to current trends over time, as it often demonstrates Chiara Ferragni, who spends his weekends with his family in Forte dei Marmi. The influencer teaches us that, to look like a local in Versilia, just combine a pair of shorts with a white shirt, left open over the swimsuit, and a pair of practical slippers to whiz from the beach to home by bicycle, on the famous slopes. cycle paths that connect Forte to Pietrasanta and neighboring villages.
Forte dei Marmi, during the pandemic, has also become a meeting point for novice surfers. Of course, the Versilia sea will not boast waves of the caliber of Portugal and California but its gentle current, near the Pontile, is a great start for those who want to become familiar with the surfboard. And those who practice this sport love to wear relaxed looks, combining hyper-colored necklaces, trikinis and denim shorts with the classic Forte must-haves, such as wide dresses up to hairy slippers and impalpable cashmere sweaters (to buy now already thinking about ‘Autumn).
So why not replicate this style in the city, once you return from the relaxing weekend? In fact, getting lost in the streets of Forte dei Marmi, or among the market stalls on Wednesday and Sunday, will make you want to dress local and go home with a silk cotton kimono, a pair of handmade slippers or a bag. for the sea in Versilian style.
Among the unmissable events of this weekend at the Forte dei Marmi Market, in Piazza Guglielmo Marconi – marked on the agenda for Sunday 10 July – is the Shaft Jeans van, the denim brand born in the late sixties that, during the day, will sell its archival pieces from the last 20 years in a fire-red vintage Volskwagen. From the iconic flared trousers to the flare and boyfriend models, also characterized by animal prints, handmade embroidery and flashes of eccentricity, the brand aims to create an experience that praises the circular economy, right in the most loved market from the Italians.
And while it’s true that a great way to get to know a place well is to go to local boutiquesthese suggestions of ours will turn you into real local in Forte dei Marmi. Now you just have to discover the ten brands made and sold exclusively in the town’s boutiques, which we tell you about in the gallery below.
– Holidays in Ibiza, 10 brands for hippie-chic shopping
– Holidays in Capri, 10 brands for glamorous shopping
– The sweet lifeon the beach with all the style of the carefree 60s
Source: Vanity Fair