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Holidays in Saint-Tropez, 10 brands for unbridled shopping (a la Emily in Paris)

But we also imagine you get lost in the streets of the townamong the market stalls on Tuesdays and Saturdays in Piazza di Lices or in the boutiques of the Cabane Bambou bathhouse, in search of fashion souvenirs that, once in the city, will be the envy of cosmopolitan friends.

Style à la tropezienne? Nothing to do with the bold looks seen in Emily in Paris but definitely with a more relaxed allure, while remaining très chic. The locals, in fact, love to have the historic sandals made by Swallowsshowing them off with a foot-length dress, with a BB-style checkered print, and accessorized with raffia bags and hats, all handmade on site.

Brigitte Bardot in Saint-Tropez in the 1970s

Daniel SIMON / Getty Images

Chanel is certainly one of the unmissable addresses, at the villa La Mistralée, where the boutique has been residing every summer for ten years. The Maison has kicked off a summer tour in the Mediterranean, celebrating the ties between fashion and music, so dear to the brand. The first stop was Saint-Tropez, where the brand’s ambassador, Caroline de Maigret, together with model Blesnya Minher and singer Angèle, he inaugurated the seasonal boutique (which will remain open until the end of September), adapted for the season in a coastal house style, with walls and furniture in beige and black. Here, not only the items from the current Prêt-à-Porter and Métiers d’art collections will be on sale, but also the exclusive Chanel Coco Beach designed for the summer.

The Chanel boutique in Saint-Tropez, at the villa La Mistralée on Avenue Général Leclerc

Thom Browne he opens his first one instead Tennis Prop Shop, within the EPI private club in Saint-Tropez. Created together with the architect Flavio Albanese, the shop has all the distinctive signs of the brand’s style, revisited in a more coastal view, in Ramatuelle style – that is the wide beach of Saint-Tropez – with sporting connotations. From door to door, the strip of rectangular red, white and blue metro-style tiles connects the club to a private lounge area for the guests of the store, which the designer strongly wanted to furnish with American and French pieces, by designers of the caliber of Edward Wormley and George Nakashima. In the store, in addition to the current collection, it will be possible to buy a limited edition capsule collection co-branded together with EPIwhich will continue to be developed in new variations every season.

Thom Browne’s Tennis Prop Shop in Saint-Tropez, located at 1128 Route de L’Epi, Ramatuelle

Now you just have to discover the ten brands made and sold exclusively in the town’s boutiques – who also have their sites online, but want to put the joy and satisfaction of buying them (and showing them off) directly on site? – that we tell you in the gallery below.

Other stories of Vanity Fair that may interest you:

– Holidays in Capri, 10 brands for glamorous shopping

– Holidays in Forte dei Marmi, 10 brands for relaxed shopping with a taste of the sea

– Holidays in Ibiza, 10 brands for hippie-chic shopping

Source: Vanity Fair

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