The summer holidays have officially begun. Probably many of you will already be traveling, relaxing in your favorite destination, others will leave soon. But there will certainly be those who have not yet booked, or are about to do so, or are still thinking of treating themselves to an escape from the heat in the city even after the holidays, between the end of August and the beginning of September. For all fashion fans, we are here to suggest you the most sought-after locations not only for landscapes and opportunities for fun, but also for the glamor of the souvenirs that you can take home with you..
After Capri, Ibiza And Forte dei Marmi it’s the turn of Saint Tropezthe jet-set town on the French Riviera, made iconic by Brigitte Bardot and brought back to the fore (also) thanks to the TV series Emily in Paris. We already imagine you as Emily Cooper (Lily Collins) and friends, savoring a slice of tropezienne cake in the historic Sénéquier red bar – beloved, by the way, also by Karl Lagerfeld – or sip a glass of iced rosé in the historic Club 55where stars of the caliber of Jennifer Lopez and Kate Moss have passed.
But we also imagine you get lost in the streets of the townamong the market stalls on Tuesdays and Saturdays in Piazza di Lices or in the boutiques of the Cabane Bambou bathhouse, in search of fashion souvenirs that, once in the city, will be the envy of cosmopolitan friends.
Style à la tropezienne? Nothing to do with the bold looks seen in Emily in Paris but definitely with a more relaxed allure, while remaining très chic. The locals, in fact, love to have the historic sandals made by Swallowsshowing them off with a foot-length dress, with a BB-style checkered print, and accessorized with raffia bags and hats, all handmade on site.
Chanel is certainly one of the unmissable addresses, at the villa La Mistralée, where the boutique has been residing every summer for ten years. The Maison has kicked off a summer tour in the Mediterranean, celebrating the ties between fashion and music, so dear to the brand. The first stop was Saint-Tropez, where the brand’s ambassador, Caroline de Maigret, together with model Blesnya Minher and singer Angèle, he inaugurated the seasonal boutique (which will remain open until the end of September), adapted for the season in a coastal house style, with walls and furniture in beige and black. Here, not only the items from the current Prêt-à-Porter and Métiers d’art collections will be on sale, but also the exclusive Chanel Coco Beach designed for the summer.
Thom Browne he opens his first one instead Tennis Prop Shop, within the EPI private club in Saint-Tropez. Created together with the architect Flavio Albanese, the shop has all the distinctive signs of the brand’s style, revisited in a more coastal view, in Ramatuelle style – that is the wide beach of Saint-Tropez – with sporting connotations. From door to door, the strip of rectangular red, white and blue metro-style tiles connects the club to a private lounge area for the guests of the store, which the designer strongly wanted to furnish with American and French pieces, by designers of the caliber of Edward Wormley and George Nakashima. In the store, in addition to the current collection, it will be possible to buy a limited edition capsule collection co-branded together with EPIwhich will continue to be developed in new variations every season.
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Now you just have to discover the ten brands made and sold exclusively in the town’s boutiques – who also have their sites online, but want to put the joy and satisfaction of buying them (and showing them off) directly on site? – that we tell you in the gallery below.
– Holidays in Capri, 10 brands for glamorous shopping
– Holidays in Forte dei Marmi, 10 brands for relaxed shopping with a taste of the sea
– Holidays in Ibiza, 10 brands for hippie-chic shopping
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Swallows
Rondini, founded by Dominique Rondini in 1927, is a true Saint-Tropez institution. He was in fact the first shoemaker to create the famous tropéziennes sandals, all made of natural or colored leather. Just go a few days before departure to number 8-18Bis on Rue Georges Clemenceau, to have your favorite creation measured and adapted to your foot. Here the classic model, called precisely Les Tropeziennes.
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Julie et les Tropeziennes
Brigitte Bardot said of the brand: “If I were 30 years younger I would dress like this.” In fact, the local girls of Sanit-Tropez go to buy the impalpable dresses, in cotton and with cool prints, in Julie Vallotti’s shop. Here the patchwork dress, which can be purchased in the laboratory by making an appointment on the website.
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Gas Bijoux
The history of Gas Bijoux begins at the end of the sixties right on the beaches of Saint-Tropez. André Gas, a young artist from Marseille who graduated from the Beaux-Arts, walked along the wide beach of Ramatuelle to sell the lucky jewels he made. Beloved, his bijoux became famous in the city, to the point of leading André to open his first store in the historic center. The brand has now also flown overseas, beloved by Lady Diana. Now wearing the brand’s creations are Brigitte Macron and Meghan Markle. Here the local lucky bracelet.
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Mana Saint Tropez
A pop touch is also allowed on the dresses of the most chic girls and women of Saint-Tropez. To bring this trend into vogue, thanks to glass necklaces and daisies embroidered on straw handbags, were the tropezienne sisters, now even going so far as to sell their creations in the Barney’s store in New York. Here the necklace with the smiley faces, perfect even if worn on the beach.
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BlaBla Santi-Tropez
The bohemian universe of Santi-Tropez resides, since 1982, in the BlaBla boutique on Place de la Garonne. A store, always in search of new fabrics, which has made impalpable dresses, with a strikingly “crumpled” allure, its trademark. Once inside the shop door, you can indulge in mixing color combinations, finally adding your own personal touch. Here the checked dress.
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Le Club 55
The history of Club 55 was born, in 1955, from the idea of the founders Geneviève and Bernard de Colmont to create a place to relax on the beach but also in the now iconic restaurant. Today the management is in the hands of the sons Véronique and Patrice, who have kept alive the simple and authentic tradition. Also not to be missed is the fixed stop in the club shop, full of beach accessories and clothing loved by locals as well as passing tourists. The shopper for the sea, in handmade ecological cotton, is a real must-have.
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Truffaux
It all started in 2007, when the founders, originally from Melbourne, traveled to Ecuador, the homeland of Panama’s headwear production. Here they found themselves without a hat to protect themselves from the sun’s rays and had the intuition to design a model right there, taking advantage of the skills of Ecuadorian weavers and their straw. After Ecuador it was vacation time in Saint-Tropez, where they rented a shop in the main square. Their business immediately blossomed, even there were queues of people outside the club, today typically tropezienne, to buy an authentic straw hat.
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Kiwi Saint-Tropez
You can’t go back to Saint-Tropez without a swimsuit or beachwear from this brand. Kiwi was born in 1985, right on the sunny beaches of Ramatuelle. The creativity of the brand, combined with the quality of the materials, has allowed these costumes to be legendary on the French Riviera. Once inside the shop, at 34 Rue Général Allard, it will be impossible not to indulge in the mix & match of prints and models.
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Lé Dépôt
Emily Cooper would approve (remember this exact jacket, by Courrèges, worn by the protagonist in the second season of Emily in Paris?). Saint-Tropez’s best-loved vintage designer showcase has a vintage selection of garments and accessories. So famous that it is among the flagship shops of the town – even if it does not produce anything on site – precisely for its ability to find treasures of vintage French fashion.
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K. Jacques Saint Tropez
Born in 1933, he makes the most glamorous sandals – together with Rondini – of Saint-Tropez. Once you enter the workshop, at 28 Rue Henri Seillon, you will be impressed by the great variety of leathers, models, colors and possible combinations. Each shoe is to be customized at the moment, and the selection includes not only the classic flat sandals but also the wedge sandals, also loved by JLo.
Source: Vanity Fair
