Everything can be said except that Taylor Swift don’t be generous. After closing his with a bang Eras Tourwhich managed to cash in on the beauty of two billion dollarsdouble that of any other tour in history, the singer decided, in fact, to distribute the bonuses received from the tour to all those who worked on her projectincluding truck drivers, caterers, instrument technicians, merchandising team, lighting, sound, production staff, carpenters, dancers, security, choreographers, prop makers, hair stylists, make-up artists, the cloakroom staff, the physiotherapists and the video team. We are talking about a figure of 197 million dollars although, to be honest, Taylor Swift had already distributed $55 million in bonuses to her collaborators in August 2023, after the end of the first North American leg of the tour.
Along with the singer’s generosity there is also the emotion of an artist who greeted the most profitable tour in history with emotion and gratitude. It happened on Sunday 8 December on the stage of the BC Place Stadium in Vancouver: «We did a tour around the world», said Taylor Swift. «We had so many adventures. It was the most emotional, powerful, electrifying, intense and challenging thing I have ever done in my entire life.”. Shortly after, Swift also let the crowd know, “I want to thank each and every one of you for being a part of the most exciting chapter of my entire life to date: my beloved Eras Tour».
Following her 149th and final show, Swift’s production company, Taylor Swift Touring, confirmed to New York Times That 10,168,008 people participated in theEras Tourand that $2,077,618,725 in total tickets were sold, making it the best-selling tour of all time with “double the gross ticket sales of any other tour in history.” In addition to the record-breaking tour, Taylor Swift also hit the mark with her accompanying book Taylor Swift | The Eras Tour Book, which sold 814,000 copies in the first two days, becoming the most successful publishing launch of the year. Additionally, Spotify, Apple Music and Amazon Music have announced that Swift was the most streamed artist of 2024 and his eleventh album, The Tortured Poets Departmentwas the most streamed album of the year. You die more successful than this.
Source: Vanity Fair
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