The Design Week has just ended with the multitude of events that animate it. Of many initiatives only a faded memory remains. Few have left their mark, but only one remains forever, making Milan even more beautiful, more attractive and contemporary. It is the TOILETPAPER STREET dreamed with installation ORGANICS by Red Bull. In the street where the iconic “house with lipsticks», The TOILETPAPER headquarters – the editorial project of images signed by the artist Maurizio Cattelan and the photographer Pierpaolo Ferrari – the graphics of the visionary TOILETPAPER editorial project have been added to enrich the architecture of the street – Trumpets, Flowers with Holes and Roses -, becoming the pages of an ideal out-of-scale magazine, they amplify the visionary power of the TOILETPAPER images.
Furthermore, an unprecedented shot conceived by Cattelan and Ferrari for the new issue of the magazine, and inspired by the values and imaginary ORGANICS by Red Bull, was reproduced in the street becoming part of the installation. An ambitious and unprecedented project, created in collaboration with ORGANICS by Red Bull – a line of organic drinks with 100% natural ingredients – which, in addition to a grandiose urban art intervention – a gift to the city of Milan – is a celebration of talent natural, of the attitude to innovate, to look – and to build the world – outside the usual schemes.
An explosion of color and energy that is the natural continuation of a path started in 2019 with the transformation of number 4 in via Balzaretti with the Lipsticks graphic – in which male hands are holding lipsticks -, taken from a photo of magazine number 7, making the street is a recognized destination, a pilgrimage destination for many art lovers. “Many of the TOILETPAPER projects are often born unexpectedly, we had an idea and we realized it, without thinking too much about it”, he says Maurizio Cattelan. “It was just like that on via Balzaretti,” he continues Pierpaolo Ferrari, «When we painted the façade we simply wanted to express our identity on the outside as well and we did not imagine that it would have this resonance and attention. We are really happy that the whole route followed us in this crazy transformation! ».
To celebrate the permanent installation of public art TOILETPAPER STREET dreamed with ORGANICS by Red Bull – inaugurated during the design Week – the director Simone Marchetti wanted to meet the creatives of the TOILETPAPER team, to talk with them about life, art and how much such initiatives are important to celebrate natural talent and beauty. The “fantastic 4”, always in the TOILETPAPER Magazine team are: Micol TalsoCreative Director; Antonio ColomboniArt Director, Sebastiano MatroeniSpecial Projects Director e Alberto ZanettiI photograph.
The interviews will be published on Instagram And Facebook by Vanity Fair:
– Micol Talso 20 June at 6.30 pm
– Antonio Colomboni June 27 at 18.30
– Sebastiano Mastroeni at 18.30
– Alberto Zanetti 11 July at 6.30 pm
Source: Vanity Fair
