Twitter’s new CEO Elon Musk sent his first email to employees on Wednesday night since taking over the social networking platform.
In the statement, Musk urged the team to prepare for “difficult times ahead” and that he could not soften the economic outlook for Twitter, a company whose main source of revenue is digital advertising.
Recently, other tech giants such as Google and Meta, which owns Facebook, have also had their accounts thwarted by falling demand for online ads, amid rising inflation and fears of a global recession.
To Twitter employees, Musk also announced the end of remote work — unless personally approved by him — and said he expected staff to be in the office for at least 40 hours a week.
Prior to the billionaire’s arrival two weeks ago, Twitter not only had a permanent remote work permit agreement, it had also instituted a monthly paid “rest day” created during the pandemic.
Musk also ended the monthly time off, in yet another sign of a reshaping of the platform’s work culture.
The new rules, which are already in place, come on the heels of mass layoffs and proposals to monetize the use of the social network. Musk, for example, proposed the creation of the Twitter Blue subscription, which, for US$ 8 a month, users can have their account verified with the platform’s blue seal.
“The road ahead is arduous and will require intense work to succeed,” Musk wrote in his letter to employees. The information was first released by Bloomberg.
Source: CNN Brasil
Joe Jameson, a technology journalist with over 2 years of experience, writes for top online news websites. Specializing in the field of technology, Joe provides insights into the latest advancements in the industry. Currently, he contributes to covering the world stock market.
