In Profit CNN #08: Carol Trentini ventures as a children’s brand entrepreneur: “It grew out of a personal need”

The guest of the eighth episode of CNN In Profit podcast, CNN Brasil Soft project, is the model Carol Trentini. With a 20-year career and starring in campaigns for brands such as Louis Vuitton, Chanel, Dolce & Gabbana and Victoria’s Secrets, Carol is now also an entrepreneur – owner of a newly launched children’s clothing brand.

In the conversation led by Leandro Munhós, the model told how she deals with money and investments. “I am extremely conservative, always have been. That’s my profile, I’m not a person who takes a lot of risks,” she revealed.

From model to businesswoman

A career on the catwalk was not left aside, but now Carol selects her work better and shares her time with her children’s clothing brand, Benbini. The model said that the idea came about in 2018 with a need she felt: to find comfortable and minimalist clothes for her children.

“Benbibi was born out of a personal need for me and my children. When my second child was born, I started to have a hard time finding nice clothes for them,” she said.

Over the last 4 years, Carol says she studied the market and the project matured until she launched the brand, in April 2022: “It is very gratifying to see the idea leave your head on paper and from paper to reality”, said.

WhatsApp scam

Like thousands of Brazilians, Carol Trentini’s mother was the victim of a WhatsApp scam. The criminal posed as the model and convinced his mother to make bank transfers.

“This story still touches my family a lot. Is very sad. I was in a delicate phase of grieving, and they took advantage of it. The criminals are extremely professional, they talked to my mother the same way I talk,” said Carol.

The model claimed that the money lost in the fraud was from the sale of her parents’ house, and that the scam not only caused financial damage, but also psychological trauma. “It was the money of a lifetime from my mother and father. Thank God, today we don’t lack anything, but a lot of people lack food on the table ”, she said.

After the episode, the model and her family became suspicious. To protect herself, she said she never makes a decision without first seeing or hearing the person: “Nothing is so urgent that I can’t wait.”

It’s irreparable damage. Both financial and psychological. It’s devastating

Carol Trentini on the WhatsApp scam

CNN In Profit Podcast

The No Lucro podcast is available in video at CNN Brasil Soft’s Youtube and on the main audio platforms, with new episodes every Thursday, starting at 7pm. The profile “No Lucro CNN” is also live on Instagramat the twitter and not TikTok.

Escaping the technical language and jargon of the economics area, popularly called “economês”, the program will not be restricted to specialists, as it will also receive celebrities, influencers and people who are behind successful businesses in the most diverse areas. The idea is to show different points of view on entrepreneurship, personal finance, management, investments and economics.

The videocast is part of the “No Lucro by CNN Soft” platform, launched in March, as a result of a strategic partnership between CNN Brasil and Banco Santander.



Source: CNN Brasil

You may also like