According to Reuters, referring to data from analytical company Counterpoint Research, sales of the iPhone 12 mini smartphone continue to decline. In the first half of January, this model accounted for less than 5% of sales of the new iPhone 12 line.
Counterpoint Research notes that earlier this year phones over 6 inches, including both the iPhone 12, 12 Pro and 12 Pro Max, were in much higher demand. In recent years, smartphone users have switched to larger devices as they actively use social media such as Facebook, Instagram, Tiktok and Snapchat, and also watch videos. Doing this on a large screen is more convenient and comfortable for the eyes. iPhone 12 mini is equipped with a 5.4-inch OLED display. Earlier it was reported that the iPhone 12 mini accounts for about 6% of sales of the new line.
Earlier, JP Morgan analyst William Yang said market demand for the iPhone 12 mini is too weak. He noted, citing his supply chain sources, that Apple will cease production of this phone in the second quarter of 2021.
Young added that in the global market, smartphones with screens up to 6 inches account for about 10% of all smartphones sold. This confirms that the iPhone 12 mini, due to its high price and extremely weak battery life, is definitely not on the compact bestseller list.
.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
