A big party at the SuperstudioPiù in Milan, in via Tortona, with hundreds of people. Appointment at 8 pm on Wednesday 9 November. The occasion was the presentation of the new Iqos Iluma, the highly technological system developed by Philip Morris, which takes another step towards that smoke-free future, where the company, product after product, is aiming to arrive. Available from mid-December 2022, this Iqos Iluma uses induction to heat the tobacco from the inside, without burning it, avoiding smoke and ash.
Many guests were present, from Barbara D’Urso to Paolo Kessisoglu, from Saturnino to Giulia Accardi, then Chiara Carcano, Verdiana Malman, Cristina De Pin, Federica Nargi, Ellen Hidding and many, many others.
Theme of the evening: «Ready for the next level?», Ready for the next level? To answer, on a stage, it was Alessandro Preziosi: «Shortening distances makes things simpler, making what was exceptional appear normal, if not downright impossible. And it is this amazement that takes us to a higher level, driven by a simple, very strong desire and, as we try to make our way towards a simpler world, we will be amazed by the extraordinary everyday life we are living together. And it will always be us, at a higher level, always us, a new version of us ».
Source: Vanity Fair
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