“The biggest beauty lesson I’ve learned from my mother is to take care of my skin,” she told Beauty Tap HoYeon Jung, protagonist of the record TV series Squid Game and diva of the moment. Crowned beauty queen of this last part of 2021, the Korean model and actress has rekindled the spotlight, to be honest, never turned off, on the beauty routine of her country.
K-beauty strikes again
On the other hand, we have known it since 2011, or since it took hold in Europe with Dr. Jart + products (remember?), That the cosmetic trends all come from Korea. In ten years the Koreans have introduced us to the existence of blush cushions, the BB, CC and even DD Cream (in strict alphabetical order) up to the secrets to making the glassy leather, that is clear and luminous with a glass effect, have made it possible for us trusting ingredients such as snail slime with a thousand skincare benefits and taught the 10 essential beauty routine steps for radiant skin.
There’s nothing to do: Korea is always a cut above the rest of the world when it comes to making revolutionary discoveries in campo beauty. Cosmetics in this country, a veritable temple of open-air beauty, is much more than a commercial phenomenon. It really represents a way of life. We then decided to take stock of the post-pandemic Korean wave in Italy with an expert, Ilaria Toscano, founder of Thekbeauty.com, the first Italian e-commerce to be entirely dedicated to organic Korean cosmetics.
What are the best sellers of K-beauty in Italy at present?
“Although Korean cosmetics has become famous around the world for inventing fabric masks, what really has made those who use it pass the level is double cleansing. I cleansing oil to remove make-up and to eliminate water-based impurities, combined with cleansing foam to finish in a single gesture, they have changed the approach to cleaning and have become the best-selling products ».
What are Korean beauty products that we should really incorporate into our routine?
“I have no doubts: the tonic and the essence. I’m a huge fan of the Korean moisturizer. Like most Italian women, I struggled to understand the function of this product and hardly used it, dismissing it as superfluous or suitable only for oily skin. Korean tonics, which we also find in version mist – that is, very comfortable sprays to spray on the face, even on make-up, at any time of the day to refresh it – they are a real beauty secret: they begin to moisturize the skin after cleaning and prepare it to receive the following active ingredients. They are pleasant to use for both women and men and, if used intensively, for example applied several times, they become real extra hydration treatments. Investing in an excellent tonic loaded with active ingredients to combine with an essence ensures an effective beauty routine even for those who do not have much time to dedicate themselves. The essence then they are really indispensable: they are face serums usually in gels that continue the hydration started with the tonic. They are extremely concentrated and there’s more: the gel and semi-liquid formulations are also excellent to apply on the hair to polish and nourish them, wonderful as an eye contour and, if necessary, they become very effective aftershaves for men. So not only an indispensable product but also very versatile. However, it is important to always choose the right way, because Korean cosmetics are not all the same: choosing organic products always ensures gentle and non-aggressive treatments, reduces the risk of sensitization from chemical agents and is good for the skin and the environment “.
What are the news of the moment and those coming in 2022?
«There are two very strong trends who have already left in 2021: the first is that of the products that strengthen the skin’s natural barrier to defend it from oxidizing and aging environmental factors. The pandemic has shown us how important it is to raise the immune system and the skin is our first barrier. In particular, attention is being paid to microbiome issues, on which Korean industry is at the forefront of the study. The second is that sensitive to respect for the environment, at more harmonious rhythms, effective products but free from chemistry and small producers that offer unique sensory experiences. Products that derive their effectiveness from nature, elaborated according to the knowledge of traditional medicine and that have a sustainable packaging are affirmed. We understood how important a holistic harmony of everyday life is and this is how we know unique brands such as Rootree with its line Camphorganic based on active ingredients extracted only from the uncontaminated forests of the island of Jeju including the camphor from which it takes its name ».
And maybe that’s why we can’t (and never will have) enough of K-beauty. Highly effective products that give a taste of otherworldly paradise.
In the gallery some proposals for beautycase K-oriented
Other stories of Vanity Fair that may interest you:
– HoYeon Jung, the beauty secrets of the protagonist of Squid Game
– The new trends from Korea that will arrive in 2020
– Why we like Korean wrinkle creams so much
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Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
