Repair, protect and strengthen: these are the three objectives of Olaplex, the brand for hair care and color which, starting from a garage in California, has grown exponentially since 2014. First with treatments used only by colourists in salons, then with a line to be used at home as maintenance, chosen for the beauty cover by Vanity Fair on newsstands.
The products are based on a technology capable of creating «links», the so-called bond building, and to repair the damaged ones. It is these bonds that give the hair its structure, strength and stability, and when they break, the hair is damaged.
Thanks to the patented formula, which contains the ingredient bis-aminopropyl diglycol dimaleate, Olaplex structurally repairs the disulphide bridges that are visibly damaged by bleaching, colouring, creasing and normal routine. This action is essential on blondes, the most stressed by the bleaching process, but it is functional on all colored or long hair, restoring it to its original state.
In particular No.0 Intensive Bond Building acts as an intense repair aid. It can be used on both damaged and healthy hair with a preventive action. It is applied before washing, left on and then used in synergy with No.3 Hair Perfector, the brand’s best-selling pre-shampoo treatment.
They complete the hair care routine No.5 Bond Maintenance Conditioner, the moisturizing repair conditioner suitable for all hair types, e No.9 Bond Protector Nourishing Hair Serum, the ultra-light, silicone-free leave-in serum that protects hair from pollutants for 48 hours and from heat.
Olaplex products are also committed to repairing the environment. The formulas are vegan, free of sulphates, phosphates and phthalates, and through the conscious production of the packaging they reduce carbon emissions.
Source: Vanity Fair
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