As of spring, Mango will sell the Intimissimi collections on its website, as announced by the Catalan clothing chain. The agreement with the Italian lingerie chain, which belongs to the Calzedonia group, seeks to “complement the offer in new categories,” according to a statement.
Mango has decided to open its online sales channel to third-party brands in order to expand the commercial offer and offer garments that it does not normally sell, such as lingerie.
“Our goal is not to become a massive multi-brand marketplace, but rather to extend our commercial offer by the hand of brands that fit our positioning “, pointed out the director of Online and Client of Mango, Elena Carasso.
The agreement with Intimissimi It will last for three years and will be applied in Spain, the Netherlands, Germany, the United Kingdom, Portugal and France. The objective is for it to expand to the rest of the markets where Mango sells online.
In this pandemic all textile chains have redoubled their efforts to offer a better online sales service, given that during the months of confinement the physical stores were closed and now there are many regions where there are restrictions on capacity and hours.
Although globally sales have fallen as a result of the pandemic, sales that occur through the web have increased. Mango launched its website in 2000. At the end of 2019, Mango’s online channel reached 564 million in turnover, which represented 24% of the company’s total sales.