The covers of the most famous fashion magazines are put on display. Indeed, in the window, that of Martino Midali who, on the occasion of Milan Fashion Week, wanted to pay tribute to the sector newspapers with a special installation, Martino Midali for Fashion.
Many publications have enthusiastically joined the project including, in addition to Vanity Fair, also Elle, Marie Claire, Cosmopolitan, Grazia, Donna Moderna, Io Donna, Amica, Tu Style, F, D La Repubblica for a sort of state of the art of the sector publishing.
The objective of the initiative conceived by the brand, in fact, is to enhance the great commitment, creativity and professionalism that make these publications with authoritative content possible every day. A symbolic and impactful gesture, aimed at communicating the synergy and vitality of the entire sector to the general public and bringing workers’ industries to the fore.
“In a context like the present one, I felt that the time had come to make a deeper reflection and to enhance Milan from the inside, starting with publishing, one of the strategic assets of the city, which creates iconic products that are inspirational around the world. This project also wants to be a short circuit, with physical installations in our windows of the most representative covers of magazines, precisely in a fashion week characterized by digital events for the current emergency. I believe that Martino Midali for Fashion is also a way to celebrate not only my city, but above all the many people of the publishing industry who, often from behind the scenes, contribute to the story of our sector with contents of absolute excellence “, he explains. Martino Midali.
The covers will be visible in the windows of the Milanese stores in via Mercato and via Madonnina.