Matthieu Blazy, praise of simplicity: why does the Chanel designer dress like the rest of us (or, perhaps, even in a more banal way?)

There are – and there have been – stylists who bring with them, in person, all their passion for fashion. Let’s think about Karl Lagerfeldfor example, whose image for decades we could not have thought of without immediately visualizing the tailored jackets, the shirts with enormous starched collars, the hands overflowing with rings and the super-tight black leather trousers from which he never separated. Or to John Gallianoeccentric and spectacular both in his creations for the catwalk and in his personal wardrobe. Or, again, ad Alessandro Michelea flesh and blood testimonial who couldn’t be better than his maximalist, baroque, eclectic and hyper-decorativist aesthetic, today in force at the Valentino maison.

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But this approach to dressing is light years away golden boy of the momentthe one who succeeded in that feat coveted by all and according to many impossible, that is, occupying the throne of Chanel on which Lagerfeld, the 40-year-old French-Belgian, had sat for a long time Matthieu Blazyuntil a few weeks ago at the creative direction – and with great success among the public and critics – of Bottega Veneta.

At a Prada show in 2023.

At a Prada show in 2023.

In 2023.

In 2023.

In 2024. Getty photo.

In 2024. Getty photo.

Blazy is without a doubt one of the most talented, appreciated and esteemed creatives of recent years (if Chanel chose him there must be more than one reason, you might say… and you’re right), and his collections are admirable examples of refinement, creativity, attention to detail, experimentation, sophistication. It is even more surprising, therefore, his personal stylethe choices that the young creative makes in dressing, both for outings on the catwalk to receive well-deserved applause, and on other more or less formal occasions. A style that we could only define as simple, clean, minimal.

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At the Gucci fashion show in 2024

At the Gucci fashion show, in 2024 (Photo by Claudio Lavenia/Getty Images)

Claudio Lavenia/Getty Images

In 2023

In 2023 (Photo by John Phillips/Getty Images for BoF)

John Phillips/Getty Images

In 2022

In 2022 (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Victor VIRGILE/Getty Images

Some might even say anonymous. Some even banal. Certainly stubbornly understate: no desire to shock the viewer, to capture attention, to be noticed. His jeans with light washes and no-brainer fittings look like the ones any boy of his generation might have in his closet. The same goes for his white t-shirts, gray sweaters, solid-colored shirts or sneakers that alternate with casual and comfortable lace-ups. If it is true that a book cannot be judged by its cover, we could equally say that Blazy seems anything but a fashionista.

In 2023.

In 2023.

At the Prada fashion show in 2023.

At the Prada fashion show in 2023.

With Imran Amed in 2023.

With Imran Amed in 2023.

In 2024.

In 2024.

An authentic style normcore his, which very rarely and only for small, imperceptible details deviates from a line of “mediumness” that is not noticed at all, let alone remembered. As with Miss Italia, who in her intentions is always “the soap and water girl next door”, but with more authentic truth: Matthieu Blazy – or rather his personal wardrobe – looks just like that of the boy next door.

His approach is almost entirely in line with that of his colleague, equally on the crest of the wave, Jonathan Anderson. Also 40 (but Anderson is British); for him too they would seem – according to the rumors – to open the doors of one of the most sought-after fashion houses on the planet. According to those in the know, he should succeed Maria Grazia Chiuri as creative director of Diorthus abandoning after 10 years of great success the brand to which he was able to give a completely new and unexpected lifeblood, Loewe.

In 2020.

In 2020. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Victor VIRGILE/Getty Images

In 2022.

In 2022. (Photo by Estrop/Getty Images)

Estrop/Getty Images

In 2022

In 2022 (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Victor VIRGILE/Getty Images

Just as ordinary jeans, sweaters in non-colours that are certainly not memorable, hoodie basic, ankle boots that you can’t tell if they are worn or effect used: Anderson also has the same feeling, that is all the imagination, creativity, inventiveness and surprise of which he is the master on the catwalk, then disappear when in the morning he has to choose how to dress.

In 2023

In 2023 (Photo by Estrop/Getty Images)

Estrop/Getty Images

In 2024

In 2024 (Photo by Estrop/Getty Images)

Estrop/Getty Images

In 2024

In 2024 (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Victor VIRGILE/Getty Images

An interesting and curious attitude, that of Blazy and Anderson – but there could be many names to add to the list, starting with that of Saturday De Sarnocreative director of Gucci – which is neither an indication of inconsistency nor its opposite. Because, fundamentally, it’s all a question of character: we all express ours, whether we realize it or not, in the act of dressing. And it is not written anywhere that this does not also apply to the most appreciated and famous stylists. There are those who scream out loud, and those who whisper. Like them, for example. The important thing – and they are the maximum expression of it – is always feel comfortable in the shoes you wear. Elegance is this thing here.

In 2024

In 2024 (Photo by Darren Gerrish/WireImage for Kitty Events )

Darren Gerrish

In 2017

In 2017 (Photo credit should read NIKLAS HALLE’N/AFP via Getty Images)

NIKLAS HALLE’N/Getty Images

In 2019

In 2019 (Photo by Jacopo Raule/Getty Images for Tmag)

Jacopo M. Raule/Getty Images

Source: Vanity Fair

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