Business owners can learn a thing or two from Netflix. Its tactics for keeping users engaged are highly successful and its growing list of mobile-only games, including ones based on its TV shows, is helping to solidify the streaming giant’s place in the future market. Too Hot to Handle is just one example here. Reality Show contestants, including Chloe Veitch, have a digital avatar in the game version of the show. She appears as a love guru, guiding players through the game and showing them the features they can take advantage of.
Using Digital Platforms to Increase Engagement
Netflix has taken inspiration from the gaming sector for its latest moves. It has a range of games on their site that span across multiple genres. Casinos have been doing this for years. If you go onto a site and play Plinko Go for real money, on the same site, you’ll find plenty of other multiple feature slots, as well as roulette, blackjack, and poker.
By offering a wide range of choices, users stay engaged and have a better experience overall. Even though Netflix has games based on their titles, which helps to keep fans coming back for more, it also has games that span different genres. From quick-to-play titles to adventure games, such as Oxenfree. By expanding into games, and by offering such a diverse range of games, the company has been able to increase user engagement drastically. By putting a focus on its exclusive titles, and creating games based on them, it has been able to capitalize on the benefits of this even more, which is putting the streaming giant miles ahead of its competition.
Source: Pexels
A Library of Diverse Content
The reality show is just one of the many inspired games that Netflix has created. Netflix has also adopted the business model of bundling its game platform with their streaming service. People who pay for Netflix automatically have access to its catalog of games, which currently includes over 100 titles. 13 of them are based on their own original programs. Netflix hopes that by providing games that are free from ads, it can then increase the amount of time that people spend on the service.
Source: Pexels
It is also looking to reduce subscriber churn by offering more opportunities to engage with the platform. Netflix has also announced some new additions to their gaming roster. Some of them include Perfect Match, Too Hot to Handle 3 and Selling Sunset. All of these are based on its reality shows and they are going to be released in tandem with the newest seasons of the shows. By doing this, it can not only capitalize on streaming for its new season drops, but it can also give fans the opportunity to experience the show on a deeper level by putting them in the driver’s seat when controlling characters. As a business model, this approach seems to be working, as the company has recently experienced soaring profits.
