An unprecedented survey carried out by PwC Brasil in partnership with Instituto Locomotiva revealed that 9 out of 10 Brazilians recognize that the impacts of climate change on humanity will be increasingly severe.
The study, which interviewed 1,500 people between March 26 and April 10, before the disaster that occurred in Rio Grande do Sul, aimed to map the population's perception of the global climate crisis.
Faced with this worrying scenario, 89% of those interviewed believe it is crucial that companies adopt initiatives to combat climate change.
The survey data is alarming: 18% of Brazilians have already had their homes invaded by floods, and 63% fear that this will happen in the future.
Furthermore, 74% fear flooding in the streets where they live or work, and 38% say they have been “trapped” at home or in some establishment due to flooding or flooding in the last five years.
“The central issue is that, in order for the devastating effects of climate change to be mitigated, it is necessary to address the inequalities that permeate our cities, especially the towns, favelas and outskirts, with concrete actions. Given this, consumers are watching and demanding what the private sector does to combat climate change”, says Renato Meirelles, president of Instituto Locomotiva
The research also highlights socioeconomic and racial disparities in exposure to flooding. Citizens in classes DE experienced more flooding where they live (50%, compared to 46% in classes AB). Furthermore, 52% of black people reported having faced flooding in recent years, compared to 46% of white people.
The perception of climate change is widely recognized by the population: 8 out of 10 Brazilians say they have noticed heavier rains than usual in recent years, with 81% relating this phenomenon to human actions.
Regarding the increase in flooding points, 76% observe the growth of this problem in the city where they live, and 95% believe that human activities are the main cause.
Source: CNN Brasil

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