Nude, nude and neutral are inclusive if they include all skin tones

Today in the beauty universe there is more and more attention to inclusiveness, to the 360 ​​° representation of the world of beauty, aimed at not excluding anyone based on skin tone. In light of this sensitivity, many brands have launched lines of foundations, correctors, contouring products, but also lipsticks, with a wide palette of colors to adapt to every variant of complexion. However, there is still a question to be resolved in the cosmetic world despite the recent opening: its language. The advocacy campaign was born from this awareness Flesh-colored which wants to draw attention to issues concerning skin color and respect for the differences of each in all sectors, not only in beauty, in which the various skin tones must be represented in the most similar way possible.

The idea comes from a very simple question: what color is the flesh color? It is a beige, pink, “similar to the color of human flesh” is what even the main vocabularies say. But is the color of human flesh only pink?

The authors of the project that wants to change the perception of flesh-colored I’m the strategist Giuditta Rossi, black, and the storyteller Cristina Maurelli, Bianca (both in the photo below) who one day by chance and with surprise realize the absurdity of the term and decide to do something. The campaign wants to change color to flesh color, from pink to all the colors of humanity and also lead to reflection on the representation of terms such as nude and neutral.

In fact, the idea of ​​the same “pink” flesh color assumes, often unconsciously, that the skin of a white person is the norm, while of course the flesh color does not represent a single color.

The campaign found a great consensus from influencers, associations, organizations and people who enthusiastically expressed their support and adhesion.

Those who want to participate can go to the site colorcarne.it or on the social channels of Color Carne Project and choose one of the original cards to share, ready with message, images and graphics.

The site offers a “colorimeter” with the colors of humanity, indicates, for inspiration and further study, also case studies and tools that show how this issue is addressed in the world, in various sectors: from publishing, to products, to artistic projects .

«In this case we are talking about discrimination on the color of the skin» says Giuditta Rossi «but the same goes for all the categories represented below. Color Carne can become the meeting point for those who want to build a society in which diversity is valued and in which every person is able to recognize themselves “.

“Our project becomes an opportunity to imagine a different way and to think, speak, act and even do business”, adds Cristina Maurelli.

Color Carne wants to be the demonstration of how concepts that seem harmless, especially in language and visual representations, can instead hide prejudices and discrimination, and how little is needed to reveal them and change point of view.

The campaign intends to amplify the topic also in Italy, raising awareness not only of people, but inviting publishers and brands to take a small but significant step, changing their vocabulary, and perhaps thinking about new inclusive products.