Papastratos is accelerating her journey for a future without cigarettes. It is fulfilling its commitment to invest in the category of innovative (non-combustible) products, alternatives to cigarettes, with the goal that by 2023 75% of its net income will come from them – and launches the IQOS VEEV vaporizer. With this product, Papastratos enters dynamically in the market of steaming.
The IQOS VEEV was designed in Switzerland and its production required more than six years of thorough scientific research and development. It is a “closed type” vaporizer, in which the refill fluid circulates in pre-filled, closed capsules.
On the occasion of the launch of IQOS VEEV in the Greek market, the General Manager of Marketing & Digital, Mrs. Konstantina Psarrakou, said: “As we have proven in practice, our primary goal is to continue to expand our portfolio of non-combustible products, from different “categories that will offer a range of options in new technologies, taste and price for non-smokers. In this way we will accelerate the achievement of a world without cigarettes.”
Source: Capital
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