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Pavel Durov announced “invisible to the majority” official advertising messages in Telegram

The creator of Telegram, Pavel Durov, said in his channel that soon official advertising messages will appear on Telegram channels for the first time, but most users will not notice this change.

Firstly, ads will be shown only in large channels, which is difficult to financially support Telegram. The messenger will not show advertisements in regular private chats or groups.

Secondly, no personal data will be used to display ads: “User privacy is paramount for Telegram. The content of advertising messages will depend only on the topics of the channels in which they are displayed, and not on the personal data of users. “

Pavel Durov announced “invisible to the majority” official advertising messages in Telegram

Thirdly, Durov promised that advertising would not be intrusive. These are short texts without external links or photographs. In this case, ads will appear only after viewing all new messages in the channel.

Telegram channels now contain advertisements that are published by the owners of Telegram channels themselves in the form of ordinary messages. The official advertisements that Telegram implements will be much more user-friendly. Revenue from such advertisements will allow Telegram to continue to provide users with a free and unlimited service.

Pavel Durov

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