Podcast Call the Coach! Women and financial awareness

Pension funds, investments, rates, shares, ETFs, risk appetite and much more concerning the management of one’s savings are becoming more and more frequent in the family lexicon feminine, even if talking about money between women is not yet on the agenda and between men and women even less so. This asymmetry comes from afar, from a historical legacy that did not see women as an interlocutor worthy of the topic. Obviously, if you think that until recently (and in some parts of the world this is still the case) brides could not decide how to dispose of their dowry because first of all they were not educated with a view to being able to do so.

The financial management of women was reduced to the expenses strictly necessary for domestic life. Of course, there is no shortage of excellent (and exceptional) cases of women at the head of companies and the management of banks, but the percentage of those who can be said to be comfortable with the subject is still too low. Much is changing and a lot has yet to change, but encouraging signs of growing interest in it are coming from the web and social media. An example is Pecuniami Instagram profile, by Aminata Gabriella Fall, better known by the nickname Ami, banking and popularizer on economic issues, complete with direct reports on savings, investment funds and budgeting, and soon in bookstores with the volume Lord, it’s time to count! Financial Awareness Handbook, in pre-booking su BookaBook.it. The fact that 90% of his followers are made up of women makes us understand how much the female universe is fasting on notions of this type, but also how interested it is in covering the cultural gap, because they are tired of being in front of the financial promoter on duty insinuating that it would be better if they could talk to the husband / father.
Ignorance in managing our savings exposes us to the risk of someone else doing it instead, but not necessarily to our advantage. In recent years there has even been talk of economic violence within the family. An “extreme” phenomenon, but more frequent than you think, which occurs when a partner remains tied to the other because he cannot or does not know how to provide for himself economically and / or because he does not have the tools to manage his own money, sometimes being a victim of unacceptable situations.

Call the Coach: Queens of Cash, Women and Financial Awareness with Ami’s @Pecuniami

Information is power and awareness of one’s needs and objectives is the first step in learning how to manage one’s assets: «It is essential to understand what our needs are in the short and long term to understand if it is time to put aside or invest. And if it’s time to invest, how. The projects of a 20-year-old woman are different from those of 30 or 50 “, explains Ami who teaches us that” It’s never too late to learn how to look after your money, especially because it’s really within everyone’s reach * ” .

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