«Objects have beautiful stories that are often not told, but which deserve to be known because they have the power to make works of art alive and full of meaning even centuries later», journalist Silvia Nucini, signature Chest. Small stories of masterpiecesa podcast project to discover the stories behind the treasures of Poldi Pezzoli Museum from Milan.
In four sound journeys lasting 15 minutes each, travels, time and life are told
fashion and mystery hidden in the most iconic objects housed in the Milanese house-museum. This is a project that demonstrates that culture can also be created in a passionate and surprising way and that education and entertainment can very well go together. It’s been a while since art galleries and museums landed on social media, which occupied TikTok with meaningful but entertaining content, to also conquer the much sought after GenZ.
And so, in this podcast we listen to stories and legends: «There is that of the carpet that passed through a thousand hands and lost a piece, until a collector recognized that piece at an auction, purchased it and donated it to museum, so that today the carpet is whole again. Then we talk about a sleepless dad who didn’t want to hear any ticking but could see the time reflected on the ceiling (we’re in the 1600s). It then tells of the beautiful lady of Pollaiolo who had to be put under glass because people kissed her and of the lovers capable of exchanging objects clandestinely.”
The podcast is told by the voices of Mario Calabresi, Francesca Milano, Luca Bizzarri and Sara Poma and, to listen to it, you don’t have to be at the Museum: it can be found, free of charge, on all the main audio platforms, hoping that it will be able to arouse the curiosity of listeners, then really bringing them into the rooms of Poldi Pezzoli.
«Museum art is going through a phase of renewal, seeking new transversal ways
to communicate with the public. Traditional captions with limited information and
Stereotypical audio guides do not add value to the visitor experience”, comments Mario
Calabresi, CEO and editor in chief of Chora Media, which he created Casket, «The podcast, thanks to its ability to create an emotional connection through the care of sound and words, is the perfect tool to involve the public and motivate them to return to museums. The project was created from this perspective, because each path leads us to discover aspects that only a few knew about one of the most important cultural institutions in Milan.”
And Alessandra Quarto, director of the Poldi Pezzoli Museum, adds: «The Museum is increasingly opening its doors to the city and to new audiences. The podcast with its stories invites us to overcome the physical confines of the rooms, to get excited, to become curious to discover that the history of the works is a mixture of our daily lives. The museum is not a container of objects but a living, current organism that is enriched with contemporary languages to establish a bridge with the new generations. The museum is also a space for education, entertainment, social change and human interaction, which is why it must be open, welcoming and accessible to all. We chose the podcast because the emotion fosters a sense of exploration and discovery to visit the
museum and its collections like a treasure chest in which to immerse yourself and be amazed”.
Source: Vanity Fair
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