Google and Kantar have published the Kantar BrandZ Chinese Global Brand Builders 2022 TOP 50, where the Realme brand first appeared. This company was founded in 2018, and in three years it has managed to sell 100 million devices on the global market. This result in terms of the pace of increasing supplies is the best among all smartphone manufacturers. In addition, she is the youngest on this list. To date, Realme is one of the six largest global brands that produce smartphones. In addition to being included in the Kantar rankings, the company also received a special “Best Newcomer for Balanced Growth” award.
Realme founder and CEO Sky Li noted that the brand first of all takes into account the interests of young people: high quality, advanced features and modern design. The company is also actively engaged in research and development.
BrandZ Chinese Global Brand Builders TOP 50 is an authoritative ranking that takes into account the opinions of more than 1 million users in 11 countries, as well as brand recognition based on consumer surveys and search queries. Compared to last year, Realme’s awareness grew by 20%, with growth rates reaching 70% across seven markets. The company only this year got into the list, as it turned out to be immediately in 13th place. In terms of sales in some European markets, South America and Central Asia, Realme entered the top five brands. In India, the company is generally in the top three, holding a share of 16%.
Source: Trash Box
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