Sales in malls rise 28.6% on Mother’s Day, says Abrasce

Sales on Mother’s Day grew 28.6% in shopping centers across Brazil, between May 2 and 8, compared to the same period in 2021, the Brazilian Association of Shopping Centers (Abrasce) reported today.

The result surpassed the initial expectation of the sector, which foresaw a nominal increase of 19%. The numbers are based on the Cielo Expanded Retail Index (ICVA).

In terms of real growth, after discounting inflation, the variation was positive by 16% over last year’s sales. If Mother’s Day 2019 is considered, the real result was positive at 4%, the best performance on the date after the beginning of the pandemic, and also above the perspective for this year (+2.5%).

This year, shopping in malls moved BRL 5.3 billion in the week before Mother’s Day, an amount higher than the BRL 4.9 billion expected in the sector’s initial forecast.

Average ticket

The average amount spent by consumers was R$ 198, a slight retraction of 7% compared to R$ 213 last year. Even so, it is 145.8% higher than the average ticket of BRL 81 registered in high street stores.

The good sales performance on the date is another indication of the mall retail recovery to pre-pandemic levels and opens the prospect of even more encouraging results throughout the year, highlights Abrasce president Glauco Humai in a note.

“Exceeding our own expectations for the date shows us that the public wanted to resume the habit of frequenting malls and enjoy all the convenience and practicality that the developments offer. With this good performance, the sector believes in a continuous recovery over the next few months”, highlights Humai.