Sanremo 2021, the sustainable fashion choices of the competing artists

There are those who have chosen the big name who instead preferred small companies from the big ones message. Some artists competing as they thought of bringing into the spotlight some brands, perhaps unknown to most, very committed on the ethical level and on the front of the sustainability.
The colorful look of Gio Evan it certainly did not go unnoticed also for the choice to appear on stage in Bermuda shorts. It was the artist himself who wanted to involve him for his debut Waxewul. It is an artisan brand with a spirit urban afro-chic, founded in 2015 by Francesca Cosentino who leads an all-female team.

The garments are tailor-made in small series with fabrics wax e bogolan coming from the villages of Senegal, Gambia, Mali, Ivory Coast and Burkina Faso where mainly women work. The collections, made with transparent and traced processes, do not run after fashion trends and respond to the principles of slow fashion. The encounter between cultures and the wealth of stories told by the patterns of the fabrics convinced Gio Evan to bet on Waxewul.

Lightning instead he relied on the collaboration between Tiny Idols e Father retro. The Milanese creative studio founded by Silvia Ortombina took care of the image of the Roman newcomer in Sanremo, creating a series of looks with what is not defined as a brand but an art of living. With this in mind, Vaderetro tries to be the change it would like to see in the fashion world by declaring on their website that it wants to be a “responsible and healthy” brand. Therefore the fabrics are recycled or from stock, the suppliers are reliable and the slow-paced production is made in Italy. The aesthetic side, on the other hand, refers to other times with a proposal cloaked in nostalgia conceived in a genderless key.

For their performances dedicated to the history of rock’n’roll (grunge on stage yesterday while for the first release a tribute to the Beatles and Rolling Stones), The welfare state drew from the vintage archive of Bunker Clothing but, from what they let us know, the band has packed a roundup of brands found beyond the usual fashion circuits. Among these there is Animina, a project that was born in Cesena on the initiative of the stylist Claudia Simonetto. The designer who creates t-shirts, sweaters and sweatshirts with the intent to convey emotions, told a newspaper in her city that one of the items delivered was created together with the band. Avril 8790 instead it is a knitwear brand inspired by contemporary art. Cardigans, sweatshirts and outerwear are handcrafted in Arezzo with the aim of overcoming the limits of seasonality and gender definitions. The sneakers They, another brand mentioned by the team of five regaz Bolognese, are eco-sustainable and made without exploiting either people or animals with materials such as hemp, organic cotton, cork and wood fiber.

Small handmade ceramic sculptures instead appeared between the fingers of Gaia. The Guastalla artist has chosen Skinny Pepa, the artisan brand of Natalia Triana. The Colombian-born designer based in Bologna creates unique bijoux by telling the work behind each single piece, showing its value on the one hand and the sustainability of production on the other. In addition, each piece of jewelry is wrapped in a “tree-free” packaging made with an eco-friendly material that spares trees as it is derived from sugar cane.

Also Negramaro, super guests of Thursday evening, have made a choice of sustainability. Their clothes have therefore been selected from the wide assortment of Zalando. «Fashion is about clothing and substance. It is the possibility of conveying messages ». Word of Giuliano Sangiorgi. And not just hers.