From Jennifer Lopez with JLo Beauty to Alicia Keys with Keys Soulcare, it seems like every month another Hollywood star decides to launch a new beauty line, be it makeup or skincare, without ever showing interest in that kind of business. .
However, this time is different. Scarlett Johansson is the new celebrity who will try her luck in the world of skincare, since yesterday it was announced that it is working with the company Najafi Companies to launch a new beauty line in early 2022.
A few years ago I took a step back from negotiations to create a beauty line so that I could focus on something that was truly authentic. The result is a clean and accessible approach to beauty.
The actress of Lost in Tokyo She added that one of her greatest wishes was to operate independently and be involved in every aspect of the company to develop her own creativity and maintain her vision for the brand.
Although some specific details about this new line are still kept secret, such as the official name, products or formulations, Johansson already has experience in the world of beauty, having previously collaborated with the brands L’Oréal Paris and Dolce and Gabbana.
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