Shein opens first store in Brazil with on-site purchases; see how it will work

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The Chinese retailer Sheinfamous for selling clothes, accessories and home items at low prices, will open the first store with in loco in Brazil. In “pop-up” format, it will be installed at Shopping Vila Olímpia, in São Paulo, between November 12th and 16th.

With 235 m², the store, according to a press release, will have “different environments instagrammable” where visitors will be able to photograph themselves with the brand’s clothes.

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There will be around 11,000 pieces available for purchase by credit or debit, subject to stock availability. The Pix payment method, it is worth mentioning, will not be accepted.

Shein also informs that all visitors will have a 15% discount for purchases of products available in the store. If the customer is interested in a piece that is already sold out, he can use the application – the retailer’s flagship – to purchase the same product, with “a special discount”.

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the giant of fast fashion, whose market value was valued at US$ 100 billion in a funding round, had its app downloaded around 23.8 million times in Brazil last year alone. With its popularity, it has invested in physical stores to bring the brand closer to customers — whether they are already consumers or not.

“We want to democratize access to fashion. The pop-up store model is a great ally for Shein, as, while providing a unique experience for consumers to feel and experience the pieces, it also brings the brand closer to brand lovers and drives new customers,” said Felipe Feistler, general manager of SHEIN in Brazil.

“The Brazilian public, in particular, is increasingly demanding and tuned in, and Shein has been meeting these demands, including planning several actions in the country throughout 2022.”

The launch in São Paulo follows on from a similar action in Rio de Janeiro, carried out in March of this year. At the time, the retailer installed a pop-up store with showcase pieces in the Village Mall, where customers could only buy products through the app.

The interest in Brazil is not for nothing: with a large customer base and the expectation of reaching around R$ 2 billion in sales this year alone, according to BTG Pactual, Shein has understood the country as a “strategic market in Latin America”. Latina” and aims to get closer to Brazilian consumers through offline experiences.

At $100 billion in market value, the Chinese retailer has become one of the most valuable private companies in the world, surpassing other apparel giants such as Zara and H&M.

Source: CNN Brasil

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