In almost all regions it was fixed Saturday 2 July the start of the summer sales. The average duration is six weeks, so at the end of August. This time of year is the one to shop at discounted prices in end of season sales which are not promotional or clearance sales. The sales are made only seasonally in a limited period of time and must be limited to the merchandise of the current season.
The summer sales 2022 region by region
Abruzzo – From Saturday 2 July for 60 days.
Basilicata – From 2 July with ban on promotional sales 30 days before the start date. The deadline is September 2nd.
Calabria – From 2 July to 30 August.
Campania – From Saturday 2 July to Tuesday 30 August.
Emilia-Romagna – From July 2nd to August 31st.
Friuli-Venezia Giulia – From 2 July to 30 September for 60 days, even if not consecutive. Lazio – From 2 July for 6 weeks.
Liguria – From 2 July to 16 August for 45 days. A sign announcing the sales must be displayed at least three days before the start.
Lombardia – From Saturday 2nd July to Tuesday 30th August.
Marche – From 2 July to 1 September.
Molise – For 60 days from 2 July.
Piedmont – For 8 weeks from Saturday 2 July.
Puglia – From 2 July to 15 September.
Sardinia – From 2 July to 30 August.
Sicily – From Friday 1st July to 15th September.
Tuscany – For 60 days from 2 July.
Umbria – From 2nd July to 1st September.
Valle d’Aosta – From Saturday 2 July to 30 September.
Veneto – From 2 July to 30 August.
In Trento and its province, merchants freely determine the periods in which to make the sales for 60 days. In the province of Bolzano the dates vary by municipality, most of them from 15 July to 12 August, the remainder from 19 August to 16 September.
The online summer sales also start around the date chosen for the stores for the big brands, in some cases a few days in advance.
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The rules
There are rules to follow to buy safely from every point of view. In addition to the classic indications on prices, discount percentage, changes and tags, new ones have arrived with the pandemic. It is no longer mandatory to wear a mask in stores nor in the dressing rooms to try on clothes, but hand disinfection is recommended.
The garments can be tried on and they must be from the current season. They must be accepted all types of payment. The shopkeeper must indicate the normal selling price, the discount and the final price.
During the sales there must be the possibility of change the garment after you have purchased it. The choice is at the merchant’s discretion, unless the product is damaged or non-compliant. If so, there is an obligation for the retailer to repair or replace or, alternatively, to reduce or refund the price paid. The defect must be reported within two months.
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Source: Vanity Fair
