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“I believe in serums, because the water-based ones have the ability to convey the active ingredients, increasing their strength. The 5% niacinamide in a serum is more effective and easier to penetrate, thus speeding up the process of action. Serum usually has a dry, water-based formula. For me it must be on a hydrophilic basis, because 98% of the ingredients are solubilized in water, much less are those soluble in fats, used in the lipolytic serums “, so Camilla D’Antonio founder and scientific director of Miamo explains why for her the serum is one of the fundamental elements of a beauty routine that really works.
The face serum represents one of the most precious allies for skin well-being, it has a concentrated formula, which, inserted in the frame of a versatile texture, guarantees highly performing results. It is also particularly appreciated because its texture is fluid, thin, light and, above all, rapidly absorbed, particularly perfect, ideal in summer. Precisely for these characteristics it represents a key player in the daily beauty routine, acting as a bridge between the cleansing product and the usual treatment cream, but it does not replace this.
The Miamo brand is one of the most specialized in serum formulations, it was born with a serum 10 years ago, in 2012 in the United States, and today it is present in almost 1000 pharmacies, it sells almost 300 thousand serums a year, thanks also to the five online consultants who assist clients every day, about 18 a day, and today accepted the latest challenge: to create a Solar Serum.
«The difficulty was to create a non-comedogenic texture, which contained filters to contrast UVA, IR, UVB, blue light and pollution. Broad spectrum protection is needed since there are two types of light, natural and artificial, with varying wavelengths, blue light is infrared (IR) radiation and goes deep. In addition to radiation, the skin has to deal with pollution, which increases wrinkles, spots, dehydration and flaking, and which worsens when external temperatures exceed 18 ° C, because harmful substances are generated for the skin and cause damage. from photo-aging and hyperpigmentation. This is why I wanted a Spf 40, but with a chemical filter and which absorbs the rays and does not reflect them, as a physical one would do, among other things difficult to insert in the formulas, it would occupy most of the space, so as not to affect the classic lightness of serums ».
Face serum: everything you need to know
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1/11I love myself
Pigment Controlo Face serum indicated in the treatment of all skin types, as an anti-dark spot. Uniforms the complexion, giving it brightness.
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2/11I love myself
Pigment Defense Tinted Sunscreen Drops SPF 50+ Serum with very high protection and broad spectrum SPF50 +, indicated for sensitive skin and prone to hyperpigmentation.
Helps protect the skin from damage caused by IR rays, blue light (HEV) and pollution. Ideal for use in the city, in the mountains and by the sea.or here
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3/11I love myself
Aging Defense Sunscreen Drops SPF 50+ Serum with very high protection and broad spectrum SPF 50+, indicated for sensitive and mature skin. Helps protect the skin from damage caused by IR rays, blue light (HEV) and pollution. Ideal for use in the city, in the mountains and by the sea.
It costs: 55 €
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4/11Korff
NC-DG Purifying Serum, a targeted treatment that combines 4% Niacinamide with Dipotassium Glycyrrhizate to reduce excess sebum production and a shiny effect. Minimizes the visibility of pores and counteracts the formation of impurities. Attenuates the visibility of discoloration by making the complexion uniform.
Costs: € 39
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5/11Veralab
Wonder Roll is a vitamin C serum with a proven antioxidant and illuminating action, able to reduce the visibility of wrinkles and skin hyperchromias. If used consistently, its formula significantly reduces the presence of melanin in dark spots **, smoothing and unifying the complexion.
Costs: € 45
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6/11MariaBruna Beauty
Impure Skin Serum is the intensive treatment for combination to oily skin, with impurities linked to imbalance of skin lipids. Skin with apparently opposing needs, because seborrhea and manifestations of acne do not exclude the need for nourishment and hydration. Contains lactic and glycolic acid, smoothing / exfoliating, refine the epidermal texture, let the pores breathe and prepare the skin to receive the action of purifying extracts (rosemary, sage) and soothing / moisturizing (Chamomile, Hamamelis), while the burdock reduces the ‘oiliness and protects collagen from enzymatic dissolution triggered by inflammatory processes.
Costs: € 52
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7/11L’Oréal Paris
Revitalift Filler 2,5% [Acido Ialuronico + Caffeina] Eye Contour Serum plumps wrinkles around the eyes while deeply hydrating and reducing dark circles and bags. The innovative Triple Roller applicator allows a complete massage of both the eye contour area and the eyelids with an immediate refreshing ice effect thanks to the 3 stainless steel spheres that help reduce dark circles and bags and revive the gaze.
Costs: € 18.50
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8/11IT Cosmetics
Bye Bye Lines Concentrated Derma Serum fills wrinkles and refreshes the skin thanks to supercharged with 1.5% hyaluronic acid for deep and lasting hydration. Also suitable for sensitive skin, the formula developed by dermatologists provides a rich dose of soothing hydration. A blend of peptides and vitamin B5 nourish and ensure supple skin. Suitable for all skin types, even sensitive ones. Allergy tested. Fragrance free. Vegan.
It costs: € 23.95
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9/11Clarins
Double Serum Eye. A double anti-aging formula for the eye contour area in perfect bio-affinity with the skin of this area of ​​the face, thanks to 13 powerful plant extracts, including the effective combination of organic wild chervil and turmeric. A complete serum with 96% of ingredients of natural origin, for visible efficacy on all signs of aging: smoothes wrinkles, visibly reduces bags and dark circles and strengthens and protects the skin around the eyes. The look will glow with youth instantly. Smoothes wrinkles, reduces bags and dark circles. Strengthens and protects the skin around the eyes and brightens the eyes. The secret of Double Serum Eye: the fortifying organic wild chervil extract is associated with the main ingredient of Double Serum, turmeric, for a double complementary action on the 5 vital functions of the skin around the eyes.
It costs: € 51.99
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10/11Matt
Age Active Serum Anti-Spots Radiance combines an innovative complex, able to inhibit the production of melanin preventing the appearance of skin spots, with the fermented lemon peel, which acts on the discolorations already present thanks to its natural lightening properties. The result is a radiant complexion and a more even skin. The serum is tested on spots caused by the sun, aging and other factors. Visible results are obtained already after 4 weeks. It is effective on all skin types.
Costs: € 18.90 -
11/11Lancôme
Rénergie HCF Triple Serum An avant-garde formula that brings together in a single triple dispenser active ingredients that it was thought impossible to combine: Hyaluronic Acid, Vitamin C + Niacinamide and Ferulic Acid. Inspired by the science of regeneration and backed by 40 years of bioengineering research, as well as an advanced understanding of layer-by-layer skin architecture, Rénergie HCF Triple Serum combines active ingredients known to act on various signs of skin aging. such as volume, wrinkles and dark spots. Thanks to Lancôme’s exclusive know-how, Hyaluronic Acid, Vitamin C + Niacinamide and Ferulic Acid are now combined in a triple patented dispenser and calibrated in an optimal concentration to help restore the skin’s regenerative potential.
Costs: € 143
Source: Vanity Fair
