Information publication Games Industry, citing an internal source in Activision, reported that initial sales of the new shooter Call of Duty: Vanguard in the UK market decreased by 40% compared to last year’s release of Call of Duty: Black Ops Cold War. It is worth noting that it is the English market that is usually the measure of success in the video game market due to the openness of sales statistics. In addition, according to analyst firm GSD, sales of physical copies of the game fell 26%, while the volume of digital copies decreased by 44% – almost half of the volume sold at the time of launch of copies of Cold War.
Analysts also noted that Call of Duty: Vanguard showed the worst release in the last 14 years of the franchise’s existence – only the original Modern Warfare in 2007 sold worse at the start. Such a terrible launch, according to experts, is directly related to three factors. Firstly, all parts of the franchise in the setting of the Second World War usually sell worse than their counterparts in the series with the events of the modern world or the near future. The audience is simply tired of the same events, weapons and equipment that are old today. Secondly, the shooter came out in a period of increased competition.
Battlefield 2042 and Halo: Infinite will be released very soon, which naturally have their own unique strengths and features. Accordingly, many gamers decided not to buy a new part of Call of Duty in order to see what competitors will show, and then decide whether to take it or not. And, thirdly, the incredible popularity of Warzone makes itself felt – the free battle royale suits the audience so much that gamers simply do not see the point in buying a paid shooter. And although even in such conditions Vanguard surpassed FIFA 22 in sales, the situation is rather deplorable.
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