The “rich face girl” trend, the touch-up by the aesthetic doctor must be seen

If the feminists of the seventies paraded in the street brandishing signs that read “The body is mine and I manage it”, more and more girls of the Gen-Z (born between ’95 and 2010) have another creed: “The face is mine and if I retouch it I want it to be seen”. Okay, maybe it is an exaggeration to write like this, and Generation Z deserves credit for a truly commendable commitment to the environment, pro body positivity and pro inclusiveness. However, unlike Millennial young women, who are notoriously fearful of cosmetic doctor tweaks being too noticeable, the younger ones want lip fillers, Botox and rhinofillers (among others) to be evident. Not surprisingly, there is talk of a “rich face girl”. The concept is simple: the artfully retouched face, such as that of Kylie Jenner, 24, becomes a manifesto of economic well-being and an enviable social status, to be flaunted like a Rolex or a Hermès bag.

“RICH FACE GIRL” TREND, THE AESTHETIC DOCTOR SPEAKS
“Surely Instagram is playing an important role in imposing the visibly retouched face trend among the youngest”, confirms the Dr. Riccardo Midolo, aesthetic doctor of LabQuarantadue Milan. “My opinion as a professional and as an observer of the phenomenon is this: the girls who when they request a medical-aesthetic procedure, on all lip fillers and botulinum toxin, make me understand that they want the result to be very evident and unnatural they are often influenced by videos and selfies posted by their reference stars, which they show me during the interview. The problem is that sometimes the retouching becomes a real obsessive need to adapt and feel part of a group (of friends, study companions, colleagues). It has happened to me several times to be told by a patient: “I want lip filler too because I’m the only one who doesn’t have it and I feel like a fish out of water” ».

“RICH FACE GIRL” TREND, THE PSYCHOLOGIST SPEAKS
According to Psychologist Elena Welcome, “This need to be homologated, whether on social networks, on TV or the clan of friends, can be exhausting, risking to lose sight of one’s values, with a dangerous and progressive process of self-evaluation of one’s natural physicality, which in comparison to those who have undergone many tweaks will seem flat and banal. The uniqueness of each of us, it is evident, is lost in a short time and self-esteem can crumble. I add that the pressure on women is in this sense unbearable: called to have to give a “perfect” self image and that is always a stimulus to male sexual fantasies, many girls take on caricatured features, with hyper swollen lips, prosperous breasts, exasperated buttocks, in constant search for an only external beauty that it is never (or almost never) accompanied by a psychological work on the self and on the well-being of the person. That said, medicine and cosmetic surgery are by no means to be condemned: they can be valuable allies if used with ratio. But they should never fill emotional gaps or hide self-esteem problems ». In the gallery we have collected the stories of stars who have spoken openly about the adjustments made. Proving that overdoing it or not with Botox, filler & co is a personal choice.