Whether you are ready to pack your suitcase to reach some exotic dream destination or stuck in the office with the meager consolation of the city less and less busy, this summer you can immerse yourself in the holiday mood simply by wearing a fragrance that evokes the concepts of light-heartedness, relaxation, travel and adventure (to each his own concept of a happy holiday).

The starting idea for many noses is that of to enclose in a single essence ingredients capable of teleporting to the goal of dreams: from the islets of Greece to the Caribbean atolls, from the pine forests of the Mediterranean scrub to the cliffs of northern France. What matters is the feel good effect that these fragrances can guarantee. We talk about it with the nose Véronique Le Bihan, founder of the artistic perfume house Atelier Materi.

How to choose the perfect perfume to accompany us during the summer?
«As temperatures rise, we are attracted to the concepts of freshness, lightness and exoticism. Even if there are no strict diktats, in summer we tend to leave behind the woody, spicy and enveloping scents of winter, preferring revitalizing, luminous, energizing scents. For example, fresh floral, citrus or marine fragrances or solar notes that teleport us on vacation. What matters is choosing a fragrance that captivates us. Wearing it all summer, it will bind to the memories of the most carefree season of the year. And smelling it months later will allow us to relive those happy moments ».

What are the olfactory mixes that teleport away, evoking travel and holidays?
«The first is the classic scent of sunscreen, given by one blend of white flowers, vanilla and coconut: remembers the holidays by the sea and puts you in a good mood. Then the tropical and exotic ingredients: coconut, mango and passion fruit make us dream of being on a paradise island while sipping delicious cocktails. A lot, however, changes according to one’s nationality: in France, for example, we really love the scent of monoi (typical of Polynesia * ed) ».

Is it possible to guess or at least guess a person’s preferences regarding perfumes?
«You can try! But the choice of fragrance is so personal and tied to the emotional sefra thatand it is quite difficult to guess another person’s olfactory tastes. His character, his taste in terms of clothes, his taste at the table, the choices of music, the environment in which he lives will be considered. But it is a collection of clues that, even if done in the best possible way, may not guarantee the choice of the most suitable perfume for him / her ».

What is the passepartout and timeless summer note?
“Undoubtedly one citrus note. Whether it’s lemon, grapefruit, mandarin, what matters is its freshness, with a splash effect. What you want most when the weather gets hot. We have created Poivre Pomelo, which with its fresh, sparkling, revitalizing and long-lasting trail represents the perfect summer fragrance ».

In the world of fragrances there is a revival of olfactory notes that we considered part of the past. Can you confirm it?
«Green fragrances are making a comeback on the market as a wave of vegetal freshness. Ingredients such as galbanum, now defined as obsolete, are back in fashion. There are even fragrances with notes of vegetables. It’s the post-pandemic effect: we missed nature so much that today we want to enjoy the wonder and benefits of trees, grass and all plants ».

We leave you at the selection of new and delicious feel-good perfumes to wear this summer.

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