A special issue is that of Vanity Fair on newsstands until March 23, 2021, born from a simple consideration: only 4% of the streets in our cities are dedicated to women. But where are the great female voices? We know that, from North to South, women are rewriting a new political, cultural, social and economic geography. We know that today big companies are in their hands, their creative abilities yes, but also scientific and financial: they have entered fields that were thought to be male prerogative and are bringing winning visions.
Nowadays there are not a few names of women who have been able to enhance their territory, who have contributed to making it more welcoming and more profitable. Here we have collected some history, region by region.
In Lazio
Fertility medicine is taking on an increasingly important role due to the increase in the average age of pregnancy research: “Fertility
it is not forever and in Italy there are still too many women who are surprised to realize that after the age of 35 the chances of getting pregnant are greatly reduced ”. The doctor speaks Daniela galliano, surgeon in gynecology, obstetrics and reproductive medicine, Head of the PMA IVI Center in Rome, specialized in Medically Assisted Procreation. Assisted reproduction is a set of medical techniques to enable a couple with fertility problems to try to have a baby. The doctor also founded the non-profit organization A Mano a Mano, to support women victims of violence and children with disabilities.
In Tuscany
Chinese origins, studies in England and a passion for the all-Italian style. This is the background of Star Hu, the entrepreneur who founded Saiph, as the brightest star in the constellation of Orion. As a child she sewed doll dresses for herself and her companions by herself. Growing up he learned the secrets of the trade by helping in his family’s small textile company and today he designs a line with a very specific philosophy: #dresstoimpress. The Made in Florence collections have a sophisticated, contemporary, never banal touch. A refined elegance to show off every day.
In Lombardy
Gentle ways, disruptive energy and a sunny, recognizable style. Here is the identikit of Cinzia Macchi, Milanese by choice and so in love with the spirit of the city that she calls her bag brand LaMilanesa. It launched it in 2018 with two founding principles: the materials must be as recovered as possible and each piece must in some way contribute to supporting people in difficulty, first of all women. “Creating and helping, that’s the mantra. LaMilanesa is my way of supporting the feminine, of telling everyone that we are there ».
In Campania
They are called Bianca and Giulia Valentino, they are sisters and have a very important task: to guide the stylistic evolution of Mario Valentino, the Neapolitan footwear company founded by their grandfather almost a hundred years ago. Among the winning moves of the duo of creative directors, there is the launch of the first collection of Valentino sneakers – Design Mario Valentino, a project for both men and women. The challenge is to interpret contemporary street style while remaining faithful to the values of the brand, such as the use of the highest quality leathers.
In Friuli Venezia Giulia
“We are the family that revolutionized grappa, ennobled in the world thanks to Monovitigno®, the process we created to separately distil the pomace of the Picolit grape”. Giannola Nonino, daughters Cristina, Elisabetta, Antonella and granddaughter Francesca are proud of the goals achieved over time by the company, winner in 2019 of the Best Distillery in the World by Wine Enthusiast award. Their passion is the same as that of Benito, husband of Giannola and heir of the founder, as is the daily commitment to promote and protect the peasant culture of their land.
In the whole of Italy
Entrepreneurship is increasingly female, but Amazon can do better. The starting point is the International Women’s Day which is the occasion to launch amazon.it/festadelledonne, the virtual store where, until March 31st, it will be possible to discover the stories of excellent Made in Italy entrepreneurs and
buy their products. The goal is to celebrate the creativity of women’s work, recounting their experiences and, thanks to the purchases made, support small and medium-sized businesses all female, such as Rebecca Mobili and Fattorie Montemaggio. It’s on Fiore she is the founder of the company specialized in furnishing accessories to be sold online where 55% of the staff are women. «I was born in Abruzzo, I studied abroad and at 26 I managed to make my dream come true. I am still confronted with prejudices, but I go on without fear ». Valeria Zavadnikova she is Russian and was preparing to become a lawyer in London when her family bought a winery in Tuscany. “I would never have thought of leaving my career, but I immediately decided to dedicate myself 100% to the project that engages us every day in genuine, organic and planet-friendly products”.
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