If there’s one thing we all love about euphoria, in addition to its incredible plot, of course!, are the fantastic outfits that the award-winning HBO series has featured in each of our favorite characters.
However, if there is a character that never ceased to amaze us, it was that of Maddy Perez, played by Alexa Demie, and it could not be otherwise, because her wardrobe full of daring, transparencies and a lot of brightness also became a key piece for the development of the plot.
The genius behind outfits from euphoria
So we couldn’t pass up the opportunity to recognize one of the people behind these incredible outfits loaded with personality: the talented Aidan Euan, a 25-year-old Mexican designer, known in the fashion world for his incredible designs with Swarovski pieces that have even been worn by celebrities such as Kim Kardashian.
The son of a young single mother, Aidan was born in Yucatan, Mexico. His mother worked as a seamstress and that is how his love for fashion and design was born. Aidan says that he was fascinated by the way his mother, aunts and cousins glamorously dressed up before heading out and joining their hometown carnival, dressing up as beautiful festival showgirls, basking in their femininity, sensuality and beauty.
His designs are the result of fusing the Latin and American pop cultures of the 2000s.
About Maddy’s creations, Aidan stated in an interview with the American magazine Variety which was inspired by many of the Latin stars and telenovelas of the early 2000s, such as the girls from Rebel, dreamers, Friends and rivals, Ruby and the iconic Thalía and Paulina Rubio, as well as American pop stars.
The mood boards I created to get to the look come from who the character is in my head. To me, Maddy is a mix of many of the soap operas and Latin stars of the early 2000s, as well as American pop stars.
When designing the majestic garments with which the character parades through the halls of East Highland High School, the stylist appropriates signatures of the Y2K style while taking up references from his childhood. In 2000, Aidan emigrated with his family to the United States, where he began to admire the style and pop culture of California, which is reflected in his designs.
In addition, the work of the talented Aidan is 100 percent handmade, since he makes each piece by hand, gluing thousands of sparkling crystals on dresses, necklaces, stockings and bikinis. The designer has given Maddy a modern yet nostalgic “Mexican-American” stamp.
His inspiration is ancient
Aidan spent his early years in the Mexican city of Mérida, in the state of Yucatán, raised in the nearby town of Telchac, a beach paradise where ancient Mayan temples stood. The fashion designer was inspired by the landscape to create his online store AKNA, named after the Mayan goddess of fertility.
For me AKNA means femininity, the Mexican and Latin American woman, but it also means for me the freedom to create anything and give life to whatever you want without obstacles. A lot of the businesses I run and all the creative design for my brand comes from her, from what I learned from her about entrepreneurship and how she managed to turn it all into a business.
His talent impressed the director of euphoria
Your collaboration in euphoria It started when Alexa Demie contacted him to work on a costume design for the first season of the series. She and Aidan already knew each other, as the actress had modeled her designs in the past, and that is how her impressive creations came to the HBO series..
During the first season, Alexa wore two pieces from the Yucatecan designer, who in an interview with Harper’s Bazaar Mexico he noted that these designs were pieces from his personal collection that were already being sold on his online store, but he customized them for the Maddy character.
The result on camera so fascinated Sam Levinson, director of the series, that talks to take care of Maddy’s wardrobe for the second season were immediate.
Sam Levinson loved the way it read on camera, so we had been in talks since the first season about possibly coming back for a second season and being commissioned to create looks for that.
As part of the creative process for outfits From Maddy, the designer received a script for each of the episodes of the second season to connect with the character of Demie and develop the designs.
His designs for the second season of euphoria they were as successful as the series itself
According to data from the fashion industry trade magazine, Women’s Wear Daily, After the premiere of the first episode of the second season, online searches for “black cutout dresses” increased 890 percent, which increased hits to their site from e-commerce by 900 percent. A bigger digital footprint than she had even when she worked with Kim Kardashian, Miley Cyrus and Jennifer Lopez.
Although the designer is not sure if he will return with his designs for the third season in euphoriadeclared in an interview for the magazine fashion that what is a fact is that he will continue working in a fashion house that can give work to other Mexicans.
One of my most important goals that is very solid in my mind is to be able to employ Mexican people to work with me.
Source: Okchicas
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