What about TikTok the recipes worked particularly well we had known for some time: the short and funny videos seem to be made on purpose to show very easy procedures for preparing decidedly satisfying dishes, and in fact they are an already consecrated trend. But would you have thought you could also order those dishes directly at home? Soon it will be possible to do this too: from March 2022 the viral recipes of the Chinese platform will be able to be tasted with the delivery.
It will happen from the US, where TikTok has partnered with Virtual Dining Concepts, a company specializing in virtual restaurants: those that have only one dark kitchen, that is a kitchen operating exclusively for delivery, because they do not have a physical location with tables and chairs like that of traditional restaurants.
The restaurants
For this newly launched project are expected 300 TikTok Kitchen within the first 3 months of the year and then reach a thousand by the end. As Bloomberg wrote «It was only a matter of time before TikTok Inc. entered the restaurant business», Also because the model of virtual restaurants of the stars of the network in the US is already a consolidated phenomenon. Virtual Dining Concepts specializes in this: with them MrBeast Burger by Jimmy Donaldson (YouTube phenomenon, one of the most popular creators in the world) in three months he sold a million hamburgers and in a short time reached 1,500 points of sale in the United States, Canada and Great Britain.
The expectations with TikTok are even higher: with a billion users in the world, we expect to make sparks. “This is the first time there is a brand like this on the market, with an audience of hundreds of millions of people,” co-founder of Virtual Dining Concepts told Bloomberg. Robert Earl
The menus
Now everyone has high expectations on the menus: among the dishes that you can certainly taste the pasta queen (also) of the Google searches in the last year, namely the made pasta (in the US it is «TikTok pasta»), then hamburger and fries (for TikTok the most popular food in his videos), corn currant (i.e. corn ribs) cooked in the air fryer, and mac and cheese. All of this – Earl always assured Bloomberg – a popular prices. For example, a MrBeast burger starts at $ 6.99.
In all of this, the creators will also gain. At least, so assured TikTok (which has long been rewarding the most original with a fund). At TechCrunch, the platform assured that the proceeds “will go both to support the creators who inspired the menu item and to encourage and assist other creators to express themselves on the platform in in line with TikTok’s mission to inspire creativity and bring joy to its users ».
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