Twitter announced, last Wednesday (18), an annual subscription plan for the “Twitter Blue” service, which offers the account verification seal and other benefits.
Now, users will be able to buy a whole year of the service for US$ 84 (about R$ 433 at the current price) instead of US$ 8 monthly (R$ 36), which represents a 12% discount on the total price.
The announcement takes place a few days before the maturity of the company’s first large interest payment, which should occur at the end of January. As reported by a newsletter report specializing in technology Platformer, Twitter’s annual revenue fell 40% due to the termination of advertising contracts in 2022, putting the social network’s financial health in check.
According to Platformer, since Elon Musk bought the company for $44 billion in October last year, more than 500 of the top advertisers have broken contracts with the platform. Advertising accounts for more than 90% of Twitter’s source of income.
Twitter Blue, then, emerged as an option to monetize Twitter’s operations, which has laid off 7,000 employees since Tesla’s CEO took office.
The service provides the blue verification badge, exclusive themes, customizable icons, the possibility to publish longer videos and other features. Last December, Musk further stated that paying users will get half as many ads.
The annual plan can be purchased in the United States, Canada, United Kingdom, Japan, New Zealand and Australia. There is still no arrival forecast for users in Brazil.
Source: CNN Brasil
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