By Derek Saul
On Monday, Twitter unveiled Live Shopping on its official blog, a new service that will allow users to make in-app purchases through retail sites. With this move, Twitter becomes the latest social networking giant to make its debut in the emerging universe of online shopping through live content streaming.
The first event will take place on Sunday on Walmart’s Twitter account and will be about “a 30-minute show of electronic products, household items, clothes, seasonal items, with surprise guests and much more”, and presented by singer Jason Derulo.
Twitter users will be able to make purchases through a “shopping tab” during the live content stream, while a “banner to buy” product will play at the top of the screen where the goods for sale will be advertised.
Twitter first announced its plans to enter the e-commerce space last March and started piloting shopping profiles on its platform in July.
With this move, Twitter follows Meta, TikTok and YouTube in their quest to replicate in the US the success of live e-shopping experiences in China. Nearly two-thirds of Chinese consumers shopped live online last year, shopping for a total of $ 7.5 billion during a single 30-minute shopping show on Taobao Live.
The “live e-shopping” market in China sold $ 171 billion last year, according to McKinsey.
McKinsey even estimates that 10% to 20% of total e-sales could take place via live streaming by 2026.
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Source From: Forbes
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