For many years the lingerie giant, Victoria’s Secret adopted an image for its models that was very strict, hardly anyone met its beauty standards and little by little the brand had a decline in sales. This caused the Victoria Secret Fashion Show to be canceled in 2019 after being criticized.
Now in 2021, the brand announced that it would adopt new body types to promote its clothing, in addition to new faces including celebrities such as Priyanka Chopra, Megan Rapinoe and plus-size supermodel Paloma Elsesser. After the announcement, social networks were turned on and on Twitter there are already different opinions about the changes in the brand, here are the best ones.
Goodbye to the old angels
In an interview with The New York Times, the brand said goodbye to the angels that for years were its pillars. Heidi Klum, Tayra Banks, Gisele Bündchen became the main faces of the brand for years, but since it is a year of renovations, they had to say goodbye to focus on new models, that were more real.
The new collective is more “real”
The new squad, called The VS Collective, includes activists, athletes, and plus-size models. They will be the new spokespersons for the brand and will be in charge of wearing more realistic garments, such as nursing bras.
Twitter users have already expressed their opinion
It didn’t take long since the announcement was made for network users to voice their opinion.
Not everyone believes in the brand’s new “sincerity”
Some users think that this is just a strategy to increase their sales, they do it only as a desperate solution to get back on the market.
Rihanna winning like always
Rihanna was the first to think of lingerie that suits everyone, it is a clear example that thinking about inclusion makes you win.
The good: they are thinking of a positive impact
The fact that they plan to join associations with companies and groups that help women with cancer has already given the brand a plus and this should be recognized.
Your problem is still that there is no variety
The only difference in their designs is the new nursing bras, but they still don’t make underwear that will suit different body types, measurements, and weights.
Angels fell from heaven
This new step will revive the brand and be more accepted, although not by everyone, however now it reflects a true standard of beauty, one that is more real, achievable and suitable for anyone, the big question here is: How long can they continue with this strategy?
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