Nicolas Pouard, Vice President of the Strategic Innovation Lab at one of the world’s largest video game publishers, Ubisoft, believes that players are not yet realizing the benefits of NFT integration.
Nicolas Poiret, who is responsible for innovating the company’s products, spoke to opponents of blockchain integration about the Ubisoft Quartz platform, which allows you to transfer game items from one game to another using NFT:
“I think gamers do not understand what the secondary digital market can give them. At the moment, due to the current situation and context, players believe that the NFT is, firstly, destructive to the planet, and secondly, just a tool for speculation.
One of the goals of implementing NFTs is to enable players to truly own digital assets and sell them after the game is completed, the VP says:
“It’s really beneficial. But they don’t understand it yet.”
Negativity from customers is an expected reaction to a concept that is difficult to understand, Poire says. According to him, Quartz is just the first step that should lead to something more understandable for gamers.
The company will continue to experiment with the implementation of blockchain in games. And the puzzle that Ubisoft offered to gamers will still be able to open up to the community, Poire is sure, and players will still appreciate the benefits of NFT.
Recall that on December 7, 2021, Ubisoft became the first major game developer to publicly acknowledge the effectiveness of NFTs. The launch of Ubisoft Digits NFT and the Quartz platform did not go smoothly. Gamers spoke negatively about the decision to introduce Web 3.0 elements into the company’s products, and specialized media left a lot of negative feedback about the presentation. Now the game developer market is divided into two camps: some support the introduction of the blockchain, others oppose it.
In early January, the CEO of the game publisher Sega Satomi Haruki (Haruki Satomi) said that the company is now more important to keep the audience than to implement blockchain in their products. Therefore, if users are against it, the company will refuse to implement NFT. The results of a survey conducted by the organizers of the Game Developers conference show that two-thirds of game developers are not interested in NFT integration. However, most recently, the South Korean gaming giant Netmarble announced that it plans to release more than ten games that will use the blockchain and elements of the metaverse.
Source: Bits
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