Victoria, owner of Keraben, enters the ‘world top’ with Pamesa and STN

The British company that owns Keraben, Saloni and Ibero and two Italian tile companies reaches the 20th position in ceramic production. Pamesa and STN are still seventh and ninth


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The policy of mergers and acquisitions that has prevailed in the global ceramic business for years is changing the ranking of the first tile producers. The last example is starred by the British group Victoria, propietario of Keraben, Saloni and Ibero as well as two Italian tiles, Ceramiche Serra y Ceramiche Ascot. A career in the ceramic business that has caused the British company to enter in the world top of ceramic producers and share classification with Grupo Industrial Pamesa and STN.

The latest issue of the specialized magazine Ceramic World Review published this October shows the classification of the top 25 world ceramic producers.

Pamesa continues to be the Spanish company with the best results and it ranks seventh in the ranking with 80 million square meters of annual production. However, the company chaired by Fernando Roig and which leads production in Europe, would still be higher in the ranking if the production of Argenta were counted, a company of which it acquired 50% last February.

For his part, STN group continues in ninth place in the ranking of the first ceramic producers in the world with a total of 73.1 million square meters manufactured per year, as shown in the table published in Ceramic World Review.


For its part, Victoria Ceramic Division enters with force in 20th place of the classification with a production of 40 million square meters of ceramics per year.

The career of the British group in the world ceramic market is being unstoppable, which has led to Victoria’s name sneaks into the rankings for the first time of first producers and do it with a stroke of the pen at number 20.

From November 2017 to March 2020, the Victoria group has acquired the Spanish ceramic companies Keraben, Saloni and Ibero as well as the Italian companies Ceramiche Serra and Ceramiche Ascot. The Victoria group has industrial and commercial activities ranging from ceramics to carpets, from luxury vinyl tiles (LVT) to base layers, and currently has 20 industrial sites spread across Great Britain, Europe continental and Australia, which they employ 2,600 people directly.

The Ceramiche Serra and Ascot business represents the Italian part of Victoria PLC, commanded in Spain by the company Keraben Grupo, which was acquired by Victoria at the same time as Ceramiche Serra, which was followed by Saloni in August 2018 and Ibero in September 2019.


Although Victoria’s focus was on the Italian ceramic sector for the last time, with the purchase of Ceramiche Ascot last March, the British group’s vocation is to continue growing, so it does not divert its attention from the Spanish tile cluster. ± ol, as well as other European tile manufacturers.

The British group Victoria entered the Spanish ceramic sector in November 2017, when the investment firm Tensile Capital Management and the Benavent family reached an agreement to sell Keraben to the British company Victoria for 274 million euros. The news came a few weeks after the British group acquired the Italian Ceramiche Serra for 56 million euros.

So things, in a record time, the British group Victoria took positions in the two ceramic industries that are leaders in the world, the Spanish and the Italian, with the firm objective of expanding its offer of carpets and other materials for covering floors with a powerful ceramic division. The vocation of the company is to continue growing in the ceramic business.


The Pamesa Group, a company chaired by Fernando Roig, would rank as the fourth global tile manufacturer after the acquisition of 50% of Argenta last February, although in the ‘Ceramic World Review’ classification both productions are not added and it is placed in seventh place.

Currently, the Pamesa Group produces 80 million square meters per year. For its part, Argenta manufactures 40 million square meters, since Cifre Cerámica is only a marketer. Thus, the business agreement raises the group’s production capacity to 120 million square meters per year. Figures that demonstrate the ability to compete that the Spanish ceramic colossus is going to have throughout the world. Undoubtedly, this business movement marks a before and after in the Spanish and global ceramic industry. The Pamesa Group now becomes the second company in the world in ceramic turnover It is the fourth largest group in the world in terms of ceramic production after the purchase last February of 50% of the share capital of Argenta and Cifre and adds an aggregate turnover of 984 million euros.

It should be remembered that the heads of each of the companies have maintained the management. The sum of the total aggregate turnover of 984 million euros, according to the latest data offered by the companies, and the classification as second company in the world in ceramic turnover is extracted from the data obtained from the Deloitte’s sector report, the Economia3 ranking, the latest available annual accounts for 2018 and those offered by the leaders of the sector for 2019.

Pamesa Business Group with this operation becomes the leader of the Spanish tile with a turnover aggregate that is close to 1,000 million. Specifically, it is located at 984 million, of which 704 correspond to the turnover of the Pamesa Group while the remaining 280 million euros are the result of the joint sales of Argenta and Cifre.

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