The Black Friday is already here. That 2020 is a year of pandemic and crisis has not prevented stores like Amazon, Carrefour, The English Court O Fnac make great deals and discounts on your stock. Companies have advanced and expanded their autumn offer period to deal with the ‘special’ conditions that the covid has brought.
What is Black Friday?
The Black Friday (in Spanish, Black Friday) is a day in which a multitude of stores, both small shops and large chains, apply important discounts and offers to your products.
Like so many other dates imported in the last few decades, Black Friday originates from the United States. It is like the traditional Spanish sales but more concentrated, it is about cleaning the stock and making room for Christmas shopping.
Black Friday has been celebrated in our country since 2011, year in which the regulations governing promotions and sales periods changed.
The origin of the name refers to the shock that the date supposes for stores, they go from red to black numbers. In 2019, Black Friday supposed an average expenditure of 262 euros per Spanish, according to a study carried out by Cetelem. The total amount of money received from businesses in Spain grew 18% last year compared to the previous one, according to Criteo data.
Regarding consumption, 41.7% of Spaniards who bought on this date bought fashion and accessories, 28.7% telephony and electronics.
When is Black Friday?
Black Friday does not have a fixed date on the calendar. Influenced by its American origins, discounts are the day after Thanksgiving. Or what is the same, the last Friday of November, this action will be November 27.
At first the discounts applied only for one day, but in recent years Black Friday has been extended throughout the weekend or even for a whole week.
Also, the Monday after Black Friday, that is, On November 30, Cyber Monday is celebrated, a day of discounts focused especially on technology.
What will the first Black Friday pandemic be like?
The mobility and capacity restrictions they will prevent the day from taking place as in previous editions. The stores and brands that are going to participate are opting for online sales and expanding their offers in the time.
That year the pandemic “will greatly dilute the prominence of Black Friday, since there are many companies that are already trying to gain prominence ahead of time, offering days of discounts to capture those scheduled purchases that you previously left for the end of November or December “, he says à ?? ngela López, from consultant Nielsen.
Two examples of this are Amazon, which has advanced discounts with its Prime Day (October 13 and 14) and El Corte Inglà © s, which from October 11 to 14 gave away 15% of all purchases.
This year, the journey will not mark a sales peak and the record numbers, achieved the previous year, due to the dispersion in time of the offers and the economic crisis that the country is suffering.
What brands and businesses will be joining Black Friday?
Large chain stores, such as The English Court, Fnac, Zara (and the rest of the chain Inditex), Ikea, Carrefour O Media market (which was a pioneer in Black Friday in Spain), will participate in the offers. Year after year, online distributors such as Black Friday have also been added to Black Friday. Amazon, AliExpres Y Ebay. The technology firms will apply discounts on devices, both on Friday and Monday, and stand out Apple, telecommunications services companies such as Orange O Movistar or the hardware distributor PcComponentes.
Not only large companies will reduce their stock. In previous years, much of the small business joined the trend.
What discounts will there be?
Last year the discounts were lower than in previous editions. If previous years discounts of up to 60% or 70% were seen, in 2019 they were 20% or 30%.
This year Amazon has confirmed that it will offer discounts from up to 40%.
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