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Wherever Twitter’s high-ranking executives go – The head of the advertising department has resigned

The head of its advertising department resigned last Friday TwitterSarah Personette, following the wave of departures of several high-ranking executives and adding to the uncertainty among advertisers after Elon Musk joined the company.

Personette, which had been a leader in customer service, follows executives including former CEO Parag Agrawal and CFO Ned Segal, whom Musk fired last week.

The head of people and multiculturalism, Dalana Brand, announced yesterday in a LinkedIn post that she resigned last week. General manager of core technologies Nick Caldwell confirmed his departure from Twitter, changing his profile to former Twitter Inc executive, as of Monday evening.

His team Elon Musk is meeting with advertisers this week in New York as the company’s clients grow increasingly concerned about the potential negative impact of having indecent content appear next to their ads.

A coalition of more than 40 advocacy organizations including the National Association for the Advancement of Colored People (NAACP) and the media reform advocacy group Free Press yesterday sent a letter to 20 major Twitter advertisers demanding the ads be pulled. them, in the event that Musk imposes control on the posts of the mentioned social networking platform.

Concern from advertisers

THE Mediabrands which belongs to the holding company IPG advised its clients to stop advertising on Twitter from next week until Twitter Inc presents more details on its plans to protect trust and security on the social networking platform, as a img with knowledge of the matter said.

IPG works with companies that have a large advertising presence such as Coca-Cola, American Express and Johnson & Johnson. IPG’s recommendations to advertisers were first reported by daily newsletter Morning Brew, APE-BPE reports, citing Reuters.

Jason Kalacanis, an investor and Musk confidant who works for Twitter, said Monday that the company had “a very productive day” in terms of meeting with both market executives and advertisers.

Meetings with advertisers could help companies make their decisions on whether to stay or leave the said platform because of divisive and sharp content.

Musk tried to reassure advertisers. “Twitter’s commitment to corporate security has not changed,” he said in a post he made on Monday. Musk had previously stated that will reverse a Twitter ban on former President Donald Trump, who was banned from the platform after concerns that his posts could incite more violence following the January 2021 Capitol storming.

Experts have said hateful posts have soared since Musk closed the deal to buy Twitter Inc last week.


Source: News Beast

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