Wired Trends 2022: the future to come

Get real time updates directly on you device, subscribe now.

Wired Trends 2022, the project of Wired Italia in collaboration with Ipsos, aims to tell the innovation trends that will characterize next year. A taste of the future to come, with a series of digital encounters, from 29 November to 2 December 2021, dedicated to six different themes: media, finance, energy transition, retail, telco e insurance.

Wired Trends, now in its fifth edition, is a project created in collaboration with Ipsos, world leader in market research, which just recently published the new edition of Global Trends Study 2021, which investigates in twenty-five nations, including Italy, the sentiment on numerous issues, ranging from mature to emerging economies and including contexts never probed before (Kenya, Nigeria).

The first appointment is dedicated to media and will be held on 29 November from 11 to 13: the acceleration of the digitization processes due to the pandemic has subjected the behavior of consumers and their choices to use the contents to a real stress test, favoring transformations that appear irreversible: ” emergence of platforms as a winning system for reorganizing production and consumption on the market, orientation towards access via streaming, the rooting of online gaming and the dynamics of game mechanics, bulimia towards short-format videos , a new approach to data that unleashes new expansion opportunities for brands.

Guests of this first day: Nicola Neri, Chief Executive Officer of Ipsos; Veronica Diquattro, Chief Revenue Officer Europe, DAZN; Elena Gaiffi, CEO of Laborplay; Nora Schmitz, Head audience measurement e Media development di Ipsos; Federica Fragapane, information designer; Bruno Bertelli, Global CCO Publicis Worldwide, CCO Publicis Groupe Italia; Alice Avallone, Digital strategist e netnografa; Luca Balestireri, professor of Economics and Media Management at Luiss.

Instead we will talk about finance November 30, from 11 to 13: from blockchain to artificial intelligence, the world of finance is increasingly interconnected with that of technology. The innovation processes that are investing the financial market, thanks also to the conditions set by the European Directive on Payment Services PSD2 (Payments Service Directive 2), and the transition from open banking to open finance, are in fact favoring the development of the relationship between the banking system and the fintech player towards an ecosystem vision that will increasingly impact the consumption patterns and access to credit of citizens, companies and institutions.

Discussing these topics and the challenges and opportunities of a central sector for the revitalization of the world economy will be: Luca Fantacci, Co-director of the research unit MINTS – Monetary Innovation New Technologies and Society of the Centro Baffi Carefin; Stefania Conti, Business Development Director Financial Services di Ipsos; Pietro Negri, Senior Policy Advisor of the Forum for Sustainable Finance; Alessandro Longoni, Head of the Fintech District of Milan; Andrea Zorzetto, Managing Partner per l’Italia di Plug and Play; Camilla Cionini Visani, General Manager of ItaliaFintech; Michele Lanotte, Chief Operating Officer of Milano Hub, the fintech hub of the Bank of Italy e Giovanni Sandri, Country Head BlackRock Italia.

Also on November 30th from 3 to 5 pm we will discuss energy transition, starting from the three mega-trends that guide it: decarbonization, electrification and digitalization. An increasingly urgent transformation that is confronted with different priorities and needs from country to country, with slowdowns and bottlenecks which, as a clear result at the recent COP26, can hinder the transition to more sustainable energy models. With this in mind, to favor the progress of the process, most of the 750 billion euros of the Next Generation EU plan launched by the European Commission and the almost 70 billion euros of the approximately 235 total of the PNRR – National Recovery and Resilience Plan approved by Italian Parliament at the end of April, are destined for the “green revolution and ecological transition” mission. A unique and probably unrepeatable opportunity for the sustainable development of the country.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.