The Yandex.Market team named the most popular tablets and laptops in Russia. Both rankings are dominated by Apple devices, but Samsung and Lenovo models also hit.
According to analysts, demand for tablets of all brands remained stable throughout 2020 and grew by 25% in December compared to January, which is obviously associated with the preparation of gifts for the New Year. Since the beginning of 2021, there has been no sharp rise in interest in tablets. But the average bill for tablets, which Russians are interested in, from January 2020 to March 2021 grew by 25% from 21 to 26 thousand rubles.
Top 5 tablets of all brands that Russians are interested in since the beginning of 2021:
- iPad (2020)
- iPad Air 2020
- Samsung Galaxy Tab A
- Samsung Galaxy Tab A7
- Samsung Galaxy Tab S6 Lite
The peak in demand for laptops was observed in March 2020, then slightly decreased and increased again in August last year. Since the beginning of this year, there have been no surges in demand either. The average check for laptops, which Russians were most often interested in, from March 2020 to March 2021 increased by 31% – from 56.9 to 74.6 thousand rubles.
Among the MacBooks, Russians were most often interested in the Air 13 late 2020 models (41% of the demand for MacBooks) and an average cost of 102 thousand rubles. Next comes the Apple MacBook Pro 13 Late 2020 (16% of demand) and cost an average of 128 thousand rubles, and in third place is the Apple MacBook Air 13 Mid 2017 (11%) and an average cost of 73 thousand rubles.
Top 5 laptops of all brands that Russians are interested in since the beginning of 2021:
- MacBook Air 13 Late 2020
- MacBook Pro 13 Late 2020
- MacBook Air 13 Mid 2017
- Lenovo Ideapad L340-15API
- Lenovo IdeaPad Gaming 3 15ARH05
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