Indian film studio Zee Studios has partnered with non-fungible token market provider NFTically to release NFT on a second-tier solution for Ethereum Polygon.
According to a statement Zee Studios has produced an NFT autographed poster for one of its films, Suraj Pe Mangal Bhari, a comedy drama about a detective story. NFT will be part of the Zee Studios Collection developed by NFTically.
“It is very important for us to be the first NFT film studio in India, and this initiative fits perfectly into our future plans,” said Shariq Patel, Commercial Director of Zee Studios. “Zee Studios will release NFTs for movie buffs and collectors as part of their repository of movie content.”
Founded in 2012, Zee Studios – a subsidiary of the Essel Group – is well known in India for distributing films of various genres. Other Indian entertainment giants could follow the lead of Zee Studios and release their own NFTs.
The NFT industry has skyrocketed this year due to the popularity of non-fungible tokens in the arts, sports and media. According to DappRadar, NFT sales rose to $ 2.47 billion in the first half of 2021. The NFT OpenSea issuance and trading platform handles about 98% of the total NFT trading volume.
NFTically is a global B2B platform that allows celebrities, influencers, players, clubs and businesses to launch their own NFT markets with minimal technical knowledge. NFTically CEO and Founder Toshendra Sharma said:
“We are delighted to be working closely with the Zee Studios team to release their first NFTs. The NFT market, both in India and abroad, is breaking new ground every day. Given our relationship with art, culture and emotion, India could be the epicenter of NFT’s growth. ”
As a reminder, Playboy recently announced the release of the NFT series in partnership with the Sevens Foundation. The artists who will create the collection will be selected through a competition.
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