«The only reason I work in fashion is to destroy the word ‘conformism’». This is just one of the famous quotes from Vivienne Westwood that tell, without too many words, his spirit, his attitude, and her approach to fashion, creativity and life in general.
A milestone in the fashion universe, the designer, as well as one of the most influential activists, has given body and soul to her brand which, this year, 40 years. Four decades of genius, experiments, inspirations that today come back to life in Vivienne Westwod. Parades, a meticulous collection that traces the history of the brand, from the first fashion show in 1981 to the collections designed by her husband and creative director Andreas Kronthaler. Accompanied by the introductions and descriptions of Alexander Fury’s collections and biographies written by the designers themselves, the book, published to coincide with the designer’s 80th birthday, offers the rare opportunity to trace the development of a unique and independent maison.
A trip among the more than 1300 looks taken from more than 70 collections, which appear just as the stylist imagined them (from hair to make-up, from jewelry to accessories) and worn by the most famous supermodels. Nothing about this couture dip is left to chance. The cover of the book also strikes with the iconic MacAndreas tartan in the blue and pink variant, designed for the Autumn-Winter 1993/94 Anglomania collection, a tribute to the passion for English culture and also a witty ode by Vivienne to her husband and partner -stylist. Made by Locharron of Scotland, the tartan is officially recognized by Scottish register of Tartans.
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