Online shopping, here’s how to virtually try on clothes

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With the Online shopping Seeing if the clothes fit is not easy and in any case today even in physical stores it is not necessarily so easy, given that the pandemic has greatly limited the use of dressing rooms. And so it is often the wearability that is the reason why you can request a change of clothes, so much so that, for online purchases, returns cost retailer approximately one third of their revenues per year.

And this is why we are thinking a lot about how to facilitate this step and many are asking that the various brands adopt more “objective” sizes that refer to precise mathematical measures.

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Meanwhile, several start-ups are developing test systems that can facilitate this step: so, for example, there are Fit: Match, True Fit, Fit Analyticswho, after having made agreements with the various brands, know how to give advice on measurements and sizes to choose from.

Someone asks to go to the store at least once to record a body scan, but mostly you can do it directly online, by answering a series of questions posed by the artificial intelligence (how much do you weigh? How tall are you? your legs? How big is your waistline?).

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The Fit: Match pilots collected more than 12,000 customer measurements and more than 1.8 million unique data points, while 80% of the buyers who entered the studio were measured.

Fit: Match

True Fit thus has, for example, a profile for each of its 180 million registered users, providing information on height, weight and size and information on their most suitable pieces of clothing. The profile then gets smarter as it observes a customer’s specific behavior: what brands they buy, how much the products they buy change. The thing seems to work, so much so that True Fit increases every week in important numbers.

Studying wearability solutions based on artificial intelligence would also facilitate in-store purchases, which could become faster, without passing through the dressing room.

In addition: at Fit: Match they have developed a service for which, based on the type of person, his size and the shapes that are best, ad hoc offers are made, very targeted, with discounts and only for specific sizes. Customers by scanning QR codes can thus see highly personalized recommendations.

Fit Analytics has adapted its online quiz for store associates. Brazilian womenswear brand Amaro saw a 4 percent decrease in returns after two months of online and in-store use.

Fit Analytics

The shop assistants, with 3D Look can scan the customer, taking measurements without even touching him. they can “scan” the customer without even touching him: a very useful service for tailor-made suits. A real revolution for tailors.

Other stories of Vanity Fair that may interest you:

Fashion: I invent myself a start-up

The fashion start-ups? Here they have their own shop

«Impossible Brands»: this is how the fashion business becomes sustainable

Source: Vanity Fair

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